Tips for Creating Safe Custom Trade Show Exhibits
Safety is critical to a successful trade show display, because injured staff or visitors can damage your reputation and leave you with liability headaches. While safety extends far beyond the construction of your custom trade show exhibits, it starts there. By crafting an exhibit that is both eye catching and safe, you can set yourself up for a stress- and accident-free trade show experience. Here are a few of the steps you can take to build safety into your custom trade show exhibit.
Build a stable custom trade show exhibit.
If your display is successful, you can expect hundreds of visitors through your booth during your exhibiting hours. Because they will walk through your display, touch your products, interact with your technology, jostle each other, and so forth, you need to make sure that your display is stable enough to stand despite this type of rough usage. Even if you only expect a few visitors, you should make sure that your display can handle large groups of visitors, in case your marketing strategy pays off more than you anticipate.
As a result, work with your exhibit company’s design services to create an exhibit that remains stable even during times of heavy usage. In addition, make sure that your staff is trained in how to check for the display’s stability once it is set up in the exhibit hall. Double checking its installation as well as using a stable design can help you avoid collapses that could leave staff or visitors injured.
Follow fire prevention best practices.
Fires are rare at trade shows, but the best way to keep those statistics low is to use stringent fire safety precautions throughout your time at the trade show. This includes following fire prevention best practices when creating your custom trade show exhibit. For example, something as simple as crafting a design that distributes information to booth visitors through technology instead of through stacks of brochures can help you cut back on fire risks.
In addition, make sure that your exhibit company uses best practices when installing wiring and incorporating technology into your display. For example, all materials should come with a certificate of fire retardancy that guarantees their ability to withstand fire. In addition, storage should generally not be placed near electrical outlets or ports. Electrical wiring should conform to industry standards, and certain types of lighting (such as some quartz halogen lights) should be avoided because they pose a fire hazard and are often banned by trade shows.
Tuck tripping hazards out of the way.
While your trade show display may be completely fire safe and be stable enough to handle an influx of visitors, you can still run into trouble if you leave tripping hazards out on the floor of your custom trade show exhibit. For example, wires, cords, boxes, and even misplaced furniture can cause visitors to trip. Spilled liquids can also create a slipping hazard.
Avoiding tripping hazards is part maintenance: Checking your booth regularly for spills and clutter that could cause problems. However, avoiding tripping hazards is also partly a matter of good design. For example, create space within your flooring or behind your displays where wiring can be securely stowed. Create a flow of traffic that is smooth and obstacle free. By doing so, you can go to the trade show prepared to offer a pleasant and safe experience for your booth visitors.
Have a plan in place for setting up and dismantling your display.
Once your custom trade show exhibit is set up, it should be safe for both your staff and your booth visitors to use. However, you also need to make sure that your staff is safe while setting up and dismantling the display. This means that you should always have a plan in place for installation and dismantling before you head to the trade show. For instance, if your staff is going to be setting up the display, you may want to have them practice beforehand with the guidance of the exhibit company.
Alternatively, you may want to use the exhibit company’s trade show services. These services will often oversee the set up and dismantling of the display so your staff do not have to do it themselves. Either way, having a plan in place can help you to avoid injuries caused by having inexperienced or unprepared staff trying to take care of your booth.
Keep your custom trade show exhibit well-maintained.
Finally, you can create safe custom exhibits by keeping them well maintained after they are built. Even the sturdiest displays can wear out over time, and sometimes, that wear and tear can leave them unsafe (i.e. if your wiring frays). As a result, you should carefully examine your display periodically in order to identify and repair areas of wear and tear. These can include worn graphics, burned out lighting, dings and scratches, or frayed wiring. Often, your exhibit company’s trade show services will conduct these inspections for you before each trade show.
In addition, careful cleaning of your display can prevent grime from building up. Professionally packing your display for shipment (also a trade show service offered through many exhibit companies) can prevent damage from being dropped or jostled. Finally, storing your display in a climate-controlled, dry, and pest-free environment can prevent damage that would ultimately undermine your display’s safety.
Creating and maintaining a safe custom trade show exhibit will require some effort on your part. In addition to following the safety suggestions from the event organizer, and following basic personal safety procedures, you can add to the safety of your exhibiting experience by bringing a display that is designed to be safe. By building a stable custom trade show exhibit, following fire prevention best practices, tucking tripping hazards out of the way, having a plan in place for installing and dismantling your displays, and keeping your exhibit well-maintained, you can enjoy a safer (and therefore more rewarding) trade show experience.