Feb 3Launched But Never Done: 4 Ways to Continuously Improve Your Website’s PerformanceLaunching a new website is a culmination of months — even years — of effort. And after devoting significant amounts of time, energy, and financial resources to the process, it’s tempting to breathe a sigh of relief and declare your project “done.” In reality, though, you’re not closing the book…Web Optimization5 min readWeb Optimization5 min read
Nov 12, 2016Using User-Generated Content to Drive SalesWe’ve spent a lot of time on our blog discussing ideas and best practices for content marketing, helping you and your marketing team to create content that adds value for your customers. But what about your customers? …Social Media3 min readSocial Media3 min read
Nov 10, 20165 Keys to Creating Compelling ContentThe five basics of content marketing begin with your audience and learning who they are and what they need. A great starting place is constructing personas. Once you’ve identified your intended audience, you can tailor your content to help motivate prospective users deeper into the buyer’s journey and your goal…Content Marketing3 min readContent Marketing3 min read
Nov 2, 2016Information Architecture: What It Is and Why It MattersWhile it’s true that a website’s navigation and information architecture are related, they are not the same. Information architecture informs website navigation, but its scope extends further beyond. …UX3 min readUX3 min read
Oct 26, 2016What Are Squeeze Pages and How Do They Work?A squeeze page is a type of opt-in email landing page designed to do one single thing: “squeeze” email addresses and other information from prospective subscribers. Squeeze Page Designs Squeeze pages typically do not feature a lot of content. Most feature a simple rectangular box filled with offering a free resource, download, audio…Marketing3 min readMarketing3 min read
Oct 26, 20165 Ways to Use Your About Page to Drive EngagementIt should come as little surprise that a business’ About page is usually one of the most visited pages on their website. Customers want to know who they’re buying from and the confidence of knowing that the company has a history of good service. …Marketing4 min readMarketing4 min read
Oct 21, 2016Choosing A New CMS? Ask Yourself These Questions FirstChoosing your Content Management System (CMS) is as important as choosing the name of your business: it will influence every decision you make thereafter. The type of CMS you choose will affect the kind of site you build, how you make changes to your site, not to mention how frustrated…Web Development4 min readWeb Development4 min read
Oct 17, 2016Bridging the Communication Gap on Distributed TeamsOf the many things that contribute to the success of a project, communication is the most important. While every project will differ in its requirements, team members, and plan, at the most basic level their goals should always be the same: to add value for the client. …Remote Working7 min readRemote Working7 min read
Oct 14, 20165 Common SEO Techniques That Will Ruin Your Google Page RankThe importance of an effective SEO strategy can’t be overstated. If you want your website to be found, then it needs to perform well on search engine result pages when its words and terms are searched for. …SEO3 min readSEO3 min read
Oct 14, 2016Unlocking the Key(words) to SEOThere are a number of factors that contribute to a website’s search engine ranking, but the most important are the use of keywords. Keywords are words or phrases that people use when searching for specific information, products, or services online, and the frequency and context of their occurrence on a…SEO3 min readSEO3 min read
