Fans of this should definitely check out books and blogs by Jeff Polman, who has been doing something quite similar for about 5 years now.
I came here via John Thorn’s amazing blog which said this was “groundbreaking”. With all due respect to John (who, himself, is amazing and I have had the good fortune to meet in person) and the writer of this blog (it’s great stuff), Jeff has been doing something like this for a while.
If you like this, you’ll like him as well.
MORE READING! :-)