

A soul on a quest for higher consciousness, seeking wisdom, Fiction freak, Eternalist, Utopian
At the same time, CEOs should hold marketing teams accountable for the overarching growth of businesses. Connect the growth of a cultural brand with the growth of your business and use science to prove that incrementality. The two should not and cannot be isolated anymore.
Marketing needs to protect and reflect a company’s culture — both internally and externally — and reflect its values and belief system through the brand. The culture you intend to shape with your brand is a reflection of the culture you build internally. That’s what creates resilient brands that will stand the test of time.