10 Growth Hacking Recipes to Power Up your Social Media

In my previous post I did an overview of top IFTTT recipes that can increase your productivity, reduce data overload and automate repetitive tasks. In this post I’d like to go further and describe step by step guide on how exactly you can leverage IFTTT and integrate different tools and services in order to improve your operational productivity and grow your brand very quickly.
I use IFTTT in a number of ways here at measureofluck.com, and there are tons of different options available on how to growth and power-up social media marketing through IFTTT. I’m going to share with you my own hands-on experience and several growth hacking recipes. Additionally, I will provide stats on time and efforts that you can save with automating your daily work activities.

Preface

The time is the most valuable thing of growth hacker. Before doing any activities around your brand you need always think about WHY, WHAT and HOW, namely:

  • Objective: WHY you need to do this activity?
  • Solution: WHAT is the fastest way to execute this particular activity to get valuable result?
  • Measurable Metrics and KPI’s: HOW this activity will grow your brand?

Having answers on these questions, you will understand whether this particular activity is worth doing and investing your time and efforts. With IFTTT you can automate almost any activity and as a result save enough time to focus on more crucial things for your brand.

10 Growth Hacking Recipes That Can SAVE You Up To 30 Minutes Every Day

Illustration below represent content management ecosystem that I’m using here with my blog. It is consists of different tools including tools for content discovery and reading (Medium, RSS, Feedly, Instagram), content aggregator (Pocket, Google Drive), automated tweeting and posting (Buffer, Twitter). Where IFTTT integrate all these tools and automate information flow.

The different steps to build this automated social media ecosystem for content management are:

  1. Recommended Storing: IFTTT recipe automatically save recommended Medium stories to Pocket
  2. Direct Sharing: Pocket extension for Chrome that save to Pocket when you find something interesting in Chrome
  3. Newsfeed Subscribing: IFTTT recipe automatically deliver content from RSS feed to your list in Pocket.
  4. Content Organizing: Use Feedly to push content into your Pocket with the easy sharing functionality
  5. Content Promotion: IFTTT recipe automatically push marked Pocket articles right into Buffer queue for scheduled sharing.
  6. Visual Marketing: IFTTT recipe automatically posts your full Instagram images in your Twitter stream
  7. Automatic Thanking: IFTTT recipe automatically publish a new thank you tweet for new follower in Twitter.
  8. Personal Targeting: IFTTT recipe automatically add new people to Twitter list who are talking about a particular hashtag.
  9. Content Logging: IFTTT recipe automatically save all Tweets in Google Docs.
  10. Favourited Storing: IFTTT recipe automatically save liked (favorited) tweets to Pocket.

Recipe #1: Recommended Storing

This IFTTT recipe save favorite Medium stories for easy access in your Pocket.

Growth Hacking stats:

Time without IFTTT => up to 3 seconds/per one story
Time with IFTTT => 0.5 second/per one story
You save => 42 minutes/per 1000 stories

Recipe #2: Direct Sharing

When you find something in Chrome put it in Pocket with this plugin for Google Chrome. It automatically syncs to your phone, tablet or computer so you can view it at any time.

Recipe #3: Newsfeed Subscribing

You can subscribe on your favourite blog RSS feed and get the latest content into any RSS reader. But what is better, when you receive these content directly into your Pocket list. You can do it with an IFTTT recipe.
Here is how to set it up:

  1. In IFTTT, navigate to My Recipes menu and click on “Create a Recipe” button to create new recipe.
  2. Click on “this” and type in “Feed” as trigger channel.
  3. Select “New feed item matches” trigger.
  4. (Optional) Type in keyword or simple phrase. For example you may type: social media.
  5. Type in RSS feed URL to single resource in the internet. Or you can create custom channel that combine and filter RSS feeds using Feed Rines tool. I’m using this custom rss channel: http://www.feedrinse.com/services/channel/?chanurl=790b169064e455384eb3b3492a232568
    This custom channel combine feeds from inc.com and filter posts by keywords that belongs to social media domain and may appear in the post title, like: social, media, marketing, buffer, ifttt, twitter, facebook, blog, etc.
  6. Click on “Create Trigger” button.
  7. Now, click on “that” and type in “Pocket” as action channel.
  8. Select “Save for later”.
  9. For the URL type in {{EntryUrl}} and for the Tags set appropriate tag or keep it empty
  10. Click on “Create Action” button.
  11. And finally, type in recipe title and click on “Create Recipe” button. And you are set!

Now, every time new post will appear in the inc.com RSS feed with matching keywords, IFTTT recipe will automatically add it into the Pocket list.

Growth Hacking stats:

Time without IFTTT => up to 2 minutes/per day per one RSS feed to find matching content by title
Time with IFTTT => 0 minutes/per day per one RSS feed
You save => 33 hours/per 100 days per 10 RSS feeds

Recipe #4: Content Organizing

Feedly allows you subscribed on different news channels and using favourite saving tool functionality easily (for mobile version of feedly this is long press on article to save) post content into your Pocket list.

Growth Hacking stats:

Time without Feedly saving improvements => up to 3 seconds/per one story
Time with Feedly saving improvements => 0.5 second/per one story
You save => 42 minutes/per 1000 stories

Recipe #5: Content Promotion

With this IFTTT recipe when you tag a post in Pocket it automatically go right into Buffer queue with main image from the story attached.
Here is how to set it up:

  1. In IFTTT, navigate to My Recipes menu and click on “Create a Recipe” button to create new recipe.
  2. Click on “this” and type in “Pocket” as trigger channel.
  3. Select “New item tagged” trigger.
  4. Type in simple tag. Let’s type: measureofluck.
  5. Click on “Create Trigger” button.
  6. Now, click on “that” and type in “Buffer” as action channel.
  7. Select “Add photo to Buffer”.
  8. For the Photo URL type in {{ImageUrl}} and for the Description type in {{Title}} {{Url}}.
  9. Click on “Create Action” button.
  10. And finally, type in recipe title and click on “Create Recipe” button. And you are set!

Now, every time new article will tag with a “measureofluck”, IFTTT recipe will automatically add it into Buffer queue. Later you can moderate your scheduled posts in Buffer queue by adding hashtags and adjusting wording before pushing into social networks.

Growth Hacking stats:

Time without IFTTT => up to 20 seconds/per one article
Time with IFTTT => 0 seconds/per one article
You save => 5.5 hours/per 1000 articles

Recipe #6: Visual Marketing

This IFTTT recipe automatically posts your Instagram images in your Twitter stream, instead of just showing your Twitter followers an typical Instagram URL they have to click on.

Recipe #7: Automatic Thanking

Thanking is very powerful communication practice. It is use to initiate new professional networking and strong relationships in social media. Tha is why it is very important to use this practice and integrate it into your daily activities. With Twitter and IFTTT it is really easy to build automatic thanking system that will help you connect with people and build stronger relationships with no efforts.
Here is how to set it up:

  1. In IFTTT, navigate to My Recipes menu and click on “Create a Recipe” button to create new recipe.
  2. Click on “this” and type in “Twitter” as trigger channel.
  3. Select “New follower” trigger and click on “Create Trigger” button.
  4. Now, click on “that” and type in “Twitter” as action channel.
  5. This time you need to select “Post a tweet” for text message (or you can select “Post a tweet with image” to have text message plus image).
  6. For the Tweet text you can write something like:
     Hi, {{FullName}}, many thanks for following me. Looking forward to tweets.
  7. Click on “Create Action” button.
  8. And finally, type in recipe title and click on “Create Recipe” button. And you are set!

Now, every time a new person follows you on Twitter, you’ll automatically publish a new thank you tweet. This small trick will help you initiate communication flow and build stronger relationships in a long run.

Growth Hacking stats:

Time without IFTTT => up to 45 seconds/per one new follower
Time with IFTTT => 0 seconds/per one new follower
You save =>12.5 hours/per 1000 new followers

Recipe #8: Personal Targeting

This IFTTT recipe automatically create a Twitter list for specific hashtags and growth hack your followers on Twitter. You can target people who might be interested in your brand, people who tweeting about conference or speaking about specific market domain.

Growth Hacking stats:

Time without IFTTT => up to 30 seconds/per one follower
Time with IFTTT => 0 seconds/per one follower
You save => 8.3 hours/per 1000 followers

Recipe #9: Content Logging

This IFTTT recipe automatically track Buffer stream and store it into Google Drive. It contains timestamp when the tweet was scheduled and when it actually was tweeted, the text and shorten url. Having such log in a Google Doc you can always analyze it by searching for tweets that contain target keyword or phrase and use this information to create list posts.

Growth Hacking stats:

Time without IFTTT => up to 1 minute/per one post
Time with IFTTT => 0 seconds/per one post
You save => 16.6 hours/per 1000 posts

Recipe #10: Favourite Storing

This IFTTT recipe grabs the first link in a tweet that you’ve liked and adds the article to your Pocket list.

Growth Hacking stats:

Time without IFTTT => up to 20 seconds/per one tweet
Time with IFTTT => 0 seconds/per one tweet
You save => 5.5 hours/per 1000 tweets

Conclusion

With these 10 growth hacking recipes I’ve automated my social media and improved overall productivity.
Ultimately, all these enhancements resulted in ~30 minutes savings each day.

This means that I can dedicate more time on other important things around my blog. Dose it sounds cool?

Hope this insight into content management ecosystem that I’m using here with my blog was interesting for you. I’d be glad to hear how you automated your working activities and growth hacked your brand in comments below.



Originally published at measureofluck.com on January 4, 2016.