A few weeks ago the Netflix Tech Blog published my story about our journey in building a cross-platform in-app messaging orchestration service.

Most applications today have some kind of in-product messaging system. At Netflix, the Messaging Engineering team builds the platform and the messages to provide thoughtful messaging experiences for our customers. We communicate through external channels such as email and push-notifications as well as in-product messaging across all Netflix devices.

You can read the story by going to the Netflix Tech Blog post below

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We are product messaging enthusiasts.

We define product messaging as a business strategy where customer messaging is an essential part of the core product offering.

Product messaging strategies include looking at messaging holistically for a product or company. This means making thoughtful decisions around paradigms like messaging frequency (how often…

George Abraham

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