Image for post
Image for post

This is the second post in a 3 part series about A/B testing an email. The first post was about making a good first impression.

After an Open

You’ve spent time, effort, and money in crafting a compelling subject line and preview text that persuaded your customer to open your email. What’s next?

If you want to iteratively test on the design of an email you need to design scalable templates and instrument your email code in a manner that is easily testable. …


This is the first post in a 3 part series about A/B testing an email.

Email is an invaluable channel in a comprehensive messaging program for any business. Depending on your audience there are a few key levers within an email that lends itself well to testing. There are multiple areas of testing outside of the actual email itself such as time, day, frequency, personalization signals, etc. that are also valuable to test but those areas are not the focus of this particular series of stories.

First impressions

You need to make a compelling case to get your customer’s attention in a crowded inbox. There are a few levers you can experiment with to make a good first impression and persuade your customer to see the value in your message. …

About

George Abraham

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store