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George Abraham
George Abraham

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Published in The Notifications Blog

·Oct 7, 2019

A/B Testing An Email — The Body Issue

This is the second post in a 3 part series about A/B testing an email. The first post was about making a good first impression. After an Open You’ve spent time, effort, and money in crafting a compelling subject line and preview text that persuaded your customer to open your email. What’s next? …

Email Marketing

4 min read

A/B Testing An Email — The Body
A/B Testing An Email — The Body
Email Marketing

4 min read


Published in The Notifications Blog

·Jul 13, 2019

A/B Testing An Email — First Impressions

This is the first post in a 3 part series about A/B testing an email. Email is an invaluable channel in a comprehensive messaging program for any business. Depending on your audience there are a few key levers within an email that lends itself well to testing. There are multiple…

Notifications

6 min read

A/B Testing An Email — First Impressions
A/B Testing An Email — First Impressions
Notifications

6 min read


Published in productmessaging

·Jul 12, 2019

We have moved!

Find us now at notifications.blog

Notifications

1 min read

Notifications

1 min read


Published in The Notifications Blog

·Jul 12, 2019

New Home

The Notifications Blog Welcome to the new home of the product messaging blog. We are now The Notifications Blog. Stories from our old publication have been moved to this one.

1 min read

1 min read


Published in The Notifications Blog

·Feb 26, 2019

Cross-platform In-app Messaging

A few weeks ago the Netflix Tech Blog published my story about our journey in building a cross-platform in-app messaging orchestration service. Most applications today have some kind of in-product messaging system. At Netflix, the Messaging Engineering team builds the platform and the messages to provide thoughtful messaging experiences for our customers. We communicate through external channels such as email and push-notifications as well as in-product messaging across all Netflix devices.

Messaging

1 min read

Cross-platform In-app Messaging
Cross-platform In-app Messaging
Messaging

1 min read


Published in The Notifications Blog

·Oct 27, 2018

Hello World!

We are product messaging enthusiasts. We define product messaging as a business strategy where customer messaging is an essential part of the core product offering. Product messaging strategies include looking at messaging holistically for a product or company. This means making thoughtful decisions around paradigms like messaging frequency (how often…

Messaging

1 min read

Messaging

1 min read

George Abraham

George Abraham

13 Followers

imgeorgeabraham.com

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