The World Of Facebook: The Snapchat Trials
To anyone that knows me, probably heard that I just hate Facebook and how they act with people both online and offline and that I believe that they are not only a company building something to make the world better but a company that just care about money — to be more specific, not only the advertisers money but your money. If you don’t know, be advised that they are collecting your data every single moment you are connected with them and anything that makes you share content makes them generate more money. But why transforming everything on Snapchat?
Snapchat had released their first app in 2011 as Picaboo, the app that you should post a selfie and share with your friends. This is not the whole story of Snapchat and obviously I’m not talking about their timeline but the why Facebook want them so hard that they have reached a point where they want to copy the whole concept to all their products, without exception. We need to understand a little bit about the early adopters and know that we have at least two generations of users using applications nowadays and the Facebook itself is just archiving the users from the older generations while the teenagers and young adults are more into sharing content to their close friends only. Facebook is not doing their job well with this social interaction of posting everything that is happening with you now.
Facebook was losing their content shares and was having the “context collapse” as they prefer to say when people prefer to take more care about their privacy, control of their content sharing and how they communicate. The teenagers and young adults helped Snapchat with the blooming in the world making this app become one of the top grossing at the app stores just by its simplicity, lack of advertisements and easy of sharing content with who they want and not with everyone. Meanwhile, people of all ages was using WhatsApp to share text messages instead of paying some cents to their carriers and the iPhone users was taking incredible pictures on Instagram.
Facebook made the offer for Instagram ($1 billion dollars, including $300 million in cash and the rest in stock) and then they started to make this social network more open to everyone to later start adding advertisements on everywhere and some resources that made this app lose their main characteristic of being only a timeline-based with square photography followed by hashtags to categorize the photographies; later, Facebook made a deal of $19 billion dollars to WhatsApp while their main communicator app, the Facebook Messenger, was just irrelevant to the youngest users.
Now, as Facebook is not getting back their users from Snapchat, they’re just copying and pasting the main propose of this app: Sharing content privately with who you want or with your close friends but they are making this in the worst and desperate scenario as you could imagine that is adding this feature to all their apps to test which of them is going to attract more of those youngest users. In conclusion, while Facebook is not happy enough on their quantity of users using their apps only, they are not going to stop copying the other cool, well designed and simple apps that are attracting the younger users. This is not about users only, this is mainly about money and power.
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