With traditional branding and marketing, products are distributed across geographic regions. You’re very much the product in this case, but you’re also just one person. This is why it’s important to know your niche.
The most successful individuals leveraging their personal brand online know how to use different channels to create the best “curb appeal” when it comes to search and social. They position content in a way that makes their social profiles, Q&As, interviews, articles, and videos dominate search.