A guide to choosing promotional badges that match your brand.

One of the things that have stood the test of time when it comes to promotions is badges. Their value has not dropped and they are regarded highly with class and prestige. Badges always come in handy in all types of events; be it in political, business or corporate events, fundraising for just causes like charity, television promotions, store and product campaigns, and even award ceremonies. A lot of proprietorships have reaped lots of benefits from their massive use of promotional badges; from fortune 500 companies, government bodies at local and national level, health institutions, charity organizations, all types of schools from kindergarten, primary and secondary schools, and even bands.

A wide variety of badges do exist; they include raised dimension badges, die cast badges, name badges, button badges, precious metal badges, PVC badges, flashing badges, and enamel badges. In many cases, people often find themselves torn between enamel badges and button badges. Button badges are cheaper to make as opposed to enamel badges which are more expensive and also take longer periods of time to manufacture.

In the end though what influences a person’s decision to choose a particular type of badge are things like cost, lead-times, message to be passed on to consumers, target market, and type of badge suppliers involved.

When choosing suppliers of promotional or just general name badges, you should be careful to not choose suppliers that are product led. Instead choose those suppliers that are service oriented for they have been found to have the best type of badges. Badges are made by the millions every year and so you should be spoilt for choice when it comes to choosing the right suppliers. It’s up to you to make the right choice.

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