Quantitative or Qualitative Research — Which is Ideal for your Business?
Are you trying to find the best research method for your business? Well, it seems like the debates about quantitative and qualitative research methods will never end. The reason for this is that each of these two methods has its own strengths and weaknesses. You need to get acquainted with both of them in order to be able to make a choice.
Quantitative and qualitative research methods are used to get answers to different questions using different approaches. Therefore, they provide different types of data for the researchers.Read More @ https://goo.gl/1TTsyc