Hello! White woman showing up here who was irked that white men seemed to be the dominant representation in the ad. However, I disagree with the premise that it’s worse than Pepsi. That ad was ludicrous and trivializing. Heineken showed how the people were able to build something together without knowing what lies beneath. The ad was basically like a blind date / “activity date.” Yes, the idea that people can change their minds instantaneously is a bit of a stretch. However, defining moments of when your views come into question are often sparked by meeting a new person you get along with. Basically, if we don’t sit down and talk (whether Heineken or IKEA are a part of it),we will never begin to understand other people. This ad is not brilliant, but it at least makes viewers think a bit. Yes, climate change is obvious to the scientific community and most liberals and progressives, but our Electoral College put in the White House a man who purports “climate change was invented by China.” So sadly, we do need to recognize the fact that there are people out there who believe this nonsense. Certainly, the transphobic man giving the trans woman his number at the end is pretty tone deaf. However, part of sitting down at a bar and having a beer is talking to people with different viewpoints than yourself. Sometimes this makes you angry. Sometimes you engage in debate. Sometimes you change minds.