How do we measure success?

The education sector is no stranger to the importance of measurement. From the time we are young students in primary school, we are tested on our progress and assessed on our knowledge and capabilities. Educators, too, are continually measured on the success of their students and their ability to drive specific learning outcomes. And administrators are measured on a number of complex and sometimes contradictory scales to determine how well they are driving forward the objectives of their respective institutions, often with limited resources.

Analytics has the potential to provide dramatic structural change in education. According to George Siemens from the Technology Enhanced Knowledge Research Institute at Athabasca University, “Most of the current focus relates to reducing attrition or student dropouts. This is the low-hanging fruit of analytics. An analysis of the signals learners generate (or fail to — such as when they don’t login to a course) can provide early indications of which students are at risk for dropping out. By recognizing these students and offering early interventions, schools can reduce dropouts dramatically. All of this is to say that learning analytics serve as a foundation for informed change in education, altering how schools and universities create curriculum, deliver it, assess student learning, provide learning support, and even allocate resources.”

We spend a quite a bit of our time at Impartus thinking about how we can help our customers to use our video-based learning platform more effectively. For us, it’s not enough to simply install our system — we want to make sure that we’re actually helping educational institutions to meet their objectives. In order to determine if this is happening, Impartus is happy to go through the same type of rigorous measurement that our customers are subjected to every day. Consequently, we’ve integrated a number of powerful analytics features into the platform to help measure the effectiveness of our platform and ensure that it’s being used.

Impartus’ Descriptive Analytics allow administrators and teachers to access information on who watched what, and when. We also monitor these numbers to assess usage, track peak times, and ascertain the most popular videos and topics. Our Reporting Engine generates usage reports for our clients to help them measure ROI. For administrators, we also provide a Dashboard that logs the number of students who have viewed videos, ratings of videos, and more.

For support purposes, we’ve also integrated robust Diagnostic analytics into our platform, which log the number of videos recorded and flag technical support issues before they are even reported.

But apart from these nuts-and-bolts features, our lecture capture platform in and of itself helps to improve what is happening in the classroom. As explained by Gail O. Mellow, president of LaGuardia Community College of the City University of New York, “Capturing what is happening in each class, with different faculty from around the country, working together to refine techniques, question strategies and experiment, allows us to use data analytics to see what is happening in the actual rough-and-tumble of a college classroom. We know that data analytics has advanced many other endeavors — health, the environment, design innovation in a range of industries — and we think now is the time for a new kind of scholarship on college teaching.”

Our analytics features help to ensure that Impartus is being used on a daily basis in order to help improve learning outcomes for students, teachers and administrators. That’s how we measure success. And analytics-driven educational institutes are sure to see the results in the form of a more successful and satisfied student and teacher population.