How to create an animated video in 7 easy step

One of the critical steps in the marketing of a product is to ensure that the customer understands what it provides. This means creating an animated explainer video for many businesses and marketers.

IMPEL Learning Solutions
IMPEL Learning Solutions

It may seem like a daunting task to produce a product video. Most people believe that they must employ a video maker to do so. Although this is always an option, it is not a requirement. In many cases, everyone can create a great animated video with a little know-how, dedication, and, yes, a video editor such as IMPEL Learning Solutions.

I’ll demonstrate how to create an animated video in 7 easy steps:

Let’s study in Brief,

Choose an animation style

Most videos that illustrate with animated images, but that is not the only type. Take the following choices into consideration and choose a design that best suits the product or service.

Today we create an animated video explainer, but there are other options too:

1. Whiteboard Animation

2. 2D Animation

3. Motion Graphic

4. 3D Animation

5. Live-action/Talking head

6. Screencast video

Writing a killer script

The key to a successful explainer video is a well-written script. It is the foundation on which all else is designed. In most situations, it helps to write the script by an “outsider.” Choose someone who can take a fresh look at the business and illustrate it to everyone.

Your script must answer the following questions:

1. What is your product or service?

2. Who is it for?

3. What problem does the product or service solve?

4. How does it solve the problem?

5. What should a user do to get started?

The average of animated videos is about 1–2 minutes. Practice reading your script loud so that you have an idea of the length of your message. Write quickly, and as soon as possible, come to a point.

Use a Professional Voice

You first need to decide who will be your company’s ‘voice’ for this video. The reality is that nearly every voice can work. The point is how the script is present. You want the reader to show the right attitude for your business, product, or service.

Nothing can ruin a video faster than lousy audio, or perhaps the sound is good, but the voice doesn’t have the clarity or delivery a professional can provide.

However, it is a must to invest in professional talent. There are many possibilities out there.

Create your animations

Time to create your explainer animations. Unlike in other animated videos, explainer videos tend to follow a “less is better” approach. When explaining your product, service, or brand, you want to showcase your information in a simple, friendly, and memorable way. Having various animations, jumping from all four corners of your screen can be more damaging and distract the viewers from your message. As a general rule, keep your animations simple, smart, and fun!

Share your explainer video

The whole point of creating your video explainer is to share it with the most important people who need it. That said, why not share it and get your message across once you have combined all of the above elements to create the perfect explanator video? Use the video’s power to tell a captivating story and express your dream.

We at IMPEL Learning Solutions create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade