Ida Persson – Medium

Ida Persson

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If you want to be creative, you can’t be certain

Embracing ambiguity as a superpower.

Jan 17, 2024

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Purple background with graphics of pink, textured arrows pointing in different directions.

Jan 17, 2024

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From designing things to designing change

Designers as facilitators, protectors, and collaborators

Mar 18

a plant with leafs and the words facilitators, collaborators, protectors.

Mar 18

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Biases in design: hiding in plain sight in a world full of visuals

Golden rules, best practices, and principles of good design: these are all key concepts I learned in design school. As a graphic design…

Dec 4, 2023

A beige background with line-illustrations in black and neon yellow. The words Inspiration, Icons, Imagery, and Typography is shown within the shapes.

Dec 4, 2023

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Diversity in design: Inclusion alone won’t fix a broken system

The other day I attended an information session for a new initiative centered around increasing diversity in design. It was created and…

Oct 27, 2021

black and white illustration showing white heads. Diversity in Design is written in orange all-caps letter using a condensed font.

Oct 27, 2021

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From artificial to authentic

Developing creative intuition, leaning into courage, and resisting editing away our unique voice.

May 28

A quote by Oscar Wilde that reads: “If you want to be a grocer, or a general, or a politician, or a judge, you will invariably become it; that is your punishment. If you never know what you want to be, if you live what some might call the dynamic life but what I will call the artistic life, if each day you are unsure of who you are and what you know you will never become anything, and that is your reward.” ― Oscar Wilde. At the top is an AI prompt: improve writing.

May 28

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DesignShift: From control to creativity

Why we need creativity now more than ever

Apr 29

an abstract plant that is red with stars. The text from control to creativity is shown

Apr 29

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DesignShift: From mindset to access

Changing the system changes behaviors.

Jun 17

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Why is healthcare design so painful?

Is the problem in the systems, the doctors, or the patients?

Mar 16

a gray scale image with a yellow pill that says Just relax

Mar 16

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The who, what, and how of Social Impact Design

Guiding questions for greater impact.

Sep 10, 2024

An image for tree black flowers with yellow text that says what how who.

Sep 10, 2024

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DesignShifts: a better future for and through design

Shifting our practices, mindsets, and the focus of design.

Jul 29, 2024