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Maybe you first noticed it when you took a break from your Zoom meeting deluge and jumped out for a coffee — a white bike on the street corner as you waited to cross. You’ve seen some like it — “ghost bikes” — but this one’s new. Or maybe you saw a pair of white shoes instead. Maybe both.

On September 1st, 2020 we turned the streets of San Francisco into a memorial to lives lost — and a beacon of hope for the future. If you didn’t take a moment to scan the QR code, each bike and pair of shoes represents a non-vehicle road user — a pedestrian or a cyclist — who died in that spot, killed by a vehicle that did not see them. …


Working with Automated Vehicles to achieve 100% safety on the roads

Roughly 1/3rd of pedestrian fatalities occur due to the driver behind the wheel. By solving the problem of human error, future autonomous vehicles (AVs) could prevent all of these fatalities from occurring. This is an amazing feat of safety that all of humanity should be excited about.

However, the devastating 250,000 pedestrian deaths that occur annually are the result of 4 primary causes, and driver responsibility is only one of them.

The 4 Primary Causes of Pedestrian Fatalities

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  • Driver Responsibility ~ 35%
  • Visual Blockage ~ 28%
  • Unpredictable Pedestrian Behavior ~ 26%
  • Problematic Weather conditions ~ 11%

Apart from driver responsibility, every other cause of fatality is currently not preventable by AVs. The vehicle-based detection technology used in AVs (sonar, lidar, radar, & cameras) simply cannot see through visual blockage or heavy weather conditions, which together cause 39% of total fatalities. The technology also cannot predict abrupt and nonsensical pedestrian behavior, which causes 26% of fatalities. …


First posed in 1967 by Philippa Foot, the Trolley Problem has now become widely regarded as one of the most difficult ethical and moral questions in modern philosophy. The dilemma of this problem has created significant discussion in the world of autonomous vehicles.

The problem asks what a bystander should do upon seeing a driverless trolley barreling down a track toward five people, all of whom are tied up and bound to the track. The bystander has access to a lever, which, when pulled, diverts the trolley to an alternate track containing only one person tied up.

The innocent bystander must immediately determine whether he should passively watch five people die or actively intervene and cause the death of one person to save the other five. …


Are modern mobile phones as accurate as they say?

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It is no secret that all mobile phones use GNSS for location. This has been the case for some time, and by now, most would assume that GNSS is getting more and more accurate every year. However, we recently conducted a test to see just how accurate different mobile phone models really are in their GNSS location. The results were genuinely surprising.

NOTE: GNSS refers to a variety of satellite systems used across the globe. These systems include the following: GPS (US), GLONASS (Russia), Galileo (EU), BeiDou (China), QZSS (Japan), and IRNSS (India).

This article will discuss our goals with the test, the design and methodologies we used, and the results that we found. If you’d like to skip ahead, scroll to the results section of this article. Lastly, reach out to info@important.com if you are a phone or vehicle manufacturer and would like to be part of our next test in September 2020. …


Currently, there is a rise of IoT and people’s devices (IoT&P), along with a shift to process data generated from these devices at the edges. There is also a shift towards connectivity and collective intelligence where extensive data, the Internet of things (IoT), and people’s devices with embedded AI at the edges will play a prominent role in “smart” cities.

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!important’s aim is to protect the lives of pedestrians with the use of AI technologies from autonomous vehicles. For further information visit site at: important.com

Up to 70% of the population will live in urban areas by 2050, according to the United Nations. …


Road traffic accidents are a significant issue in today’s world, occurring almost daily and putting both the driver and passengers at risk of severe injuries or death, in particular on urban roads. The risk of road collisions and accidents expands to include pets. With an increase in the number of vehicles, transportation networks, and now self-driving vehicles, collisions between pets and vehicles have become a concern for road safety agencies.

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!important’s aim is to protect the lives of pedestrians and pets with the use of AI technologies from autonomous vehicles. For further information visit site at: important.com

The number of animal-vehicle collisions is steadily increasing worldwide, where there is an extensive network of urban roads and on growing traffic. Animal-vehicle accidents are not recorded systematically by any organization worldwide. However, this has affected the conditions of the streets, especially towards pets. According to thepetstech.com in the U.S. alone, approximately 1.2 million dogs are killed on the road each year, and the number of dead cats on the streets in the U.S. every year is much higher at an approximate rate of 5.4 …


Self-driving vehicles are already on our roads and expected to be common in a few years. Tesla projected to have its self-driving car taxi by 2020. Autonomous transportation also expands beyond self-driving vehicles to automated trains. REM (Réseau express métropolitan) in Montreal, Canada, is preparing to launch the first-ever automated self-driving metro experience by 2020. In light of autonomous transportation, a paradigm shift for safety, in particular of pedestrians, is required.

The REM will include 26 stations that will discover the Greater Montreal area with 67 km of tracks. It will be the most significant public transit project that has ever undertaken in Quebec. It is expected that the first trains should start running in 2021 from the South Shore to Bonaventure Central Station. …


Redesigning the world of autonomous vehicle’s

Self-driving cars have gone from a dream to now a reality. This revolution is motivated by several factors, including the advancement towards industry 4.0, smart cities, and intelligent tools.

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!important’s aim is to protect the lives of pedestrians with the use of AI technologies from autonomous vehicles. For further information visit site at: important.com

The autonomous vehicles have systems built with GPS sensing knowledge and cloud systems that can guide the driver without human control. Numerous companies, such as Uber, Tesla, Waymo, and Aurora, Amazon’s self-driving startup, hope to have self-driving vehicles by 2020. This has driven enthusiasm, with a vision to improve traffic and road safety for people potentially.

However, there is still a challenge to understand the pedestrian’s behaviour in crosswalks and intersections. The automotive vehicles must address this challenge, as over 1.35 million pedestrians have died globally due to road traffic in 2016 and continue to rise steadily (World Health Organization, 2018). Pedestrians are one of the biggest challenges for self-driving cars because of their unpredictable behaviours. …


Automation is rapidly changing and expanding across sectors, due to the spectacular advancements made in artificial intelligence and machine learning, in recent years. In the car industry, automated and autonomous vehicles are to become the norm, with many players embarking on the development of autonomous or semi-autonomous cars in light of AI.

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!important’s aim is to protect the lives of pedestrians with the use of AI technologies from autonomous vehicles. For further information visit site at: important.com

The artificial intelligence in the Transportation Market is projected to grow at a compounded annual growth of 17.87% from 2017 to 2030. The market size is expected to grow from USD 1.21 Billion in 2017 to USD 10.30 billion by 2030. …


Today’s technologies, in particular, mobile technologies, can assist in tracking and recording on real-time trips and travels related to consultancy. Such records can help develop efficient management of consultant’s trips across sectors such as law, construction, education, marketing, engineering, IT. Consultants are considered self-employed, and they must calculate their taxes and make quarterly payments to revenue services.

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!important’s aim is to protect the lives of pedestrians with the use of AI technologies from autonomous vehicles. For further information visit site at: important.com

As an industry, the consulting industry has a value of around $250 billion and is one of the largest and most mature markets in the professional services industry (www.consultancy.uk). Over the past years, the global consulting market has grown gradually, with an average compound annual growth rate of 4.1% …

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