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Our Impossible Minds series profiles the individuals who are building new possibilities for the future across technology, design and culture. Chanita Nichols is our Senior UI UX designer at Impossible, who is fascinated by her team’s support and truly wants to create applications to help people.

What’s fascinating about your role at Impossible?

First of all, I want to express that I am truly happy that I finally found a company and a team that cares for each other. Impossible people who make better products for the greater good. I feel that we are drawn to each other, me, Impossible, and the team. …


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Our Impossible Minds series profiles the individuals who are building new possibilities for the future across technology, design and culture. This time we talked with Rita Reis, Senior Product Designer, who is obsessed with design systems, keeping things simple, and wants a future with people who are focused on solving problems.

What’s fascinating about your role at Impossible?

I would say the most fascinating thing about my role is the amount of growth involved in it, along with all the experiences you get on the way, mostly due to being so passionate about my work.

We are constantly challenged and sometimes improvising gets you a long way. The kind of experience you get from living the project and all that it entails, from going for user research, to end product, to all the relationships you build, the experience, and overcoming challenges that aren’t always planned is very rewarding. …


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User-centred design has taken the world in the wrong direction. The shift to Planet Centric Design needs to happen now.

by Kathrin Dimai & Joana Casaca Lemos

Planet Centric Design is a methodology for designing products, services and ways of working that enhance real environmental, social and economic sustainability — we call this planetary value.

It’s called ‘planet-centric’ because it puts our shared planet and the communities that depend on it at the centre of the design process. This means decisions are taken with a view to creating wider planetary benefits beyond the individual user. Up until now, design has been centred around satisfying individual needs, with innovations to make our lives faster, more ‘frictionless’ and efficient. …

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