At Impossible we think about the future a lot. What does the future that we want look like? What features should it have to benefit humanity and the planet? Different versions emerge in our heads, and we start imagining how we will interact with them and how they will evolve over time. We fall in love with our vision and start thinking about what we can do to make it real. This might not be the best way of creating the future, but who can tell? There is no guideline for that. What we can tell for sure is that…


The number of companies that choose to adopt flexible work policies is growing rapidly all around the world. Be it unlimited vacations, flexible hours or flat hierarchy, all of them aim to create a workplace that has the best conditions for people to deliver results rather than make them commit to rigid working hours or pin them down to a specific location.

While these changes are happening in leaps and bounds, many of the supporting management tools that the companies use are still designed for a post-industrial workplace. For example, most creative agencies bill by the hour or project which…


Earlier this month Impossible was honoured as the Best for the World company by B Lab. We hit the nomination in the Employees category, and thus were recognised as a company that creates the most positive impact for its people.

This nomination was particularly flattering to us, since people have always been at the core of Impossible’s existence. We are a company that operates in a knowledge based economy. We make products that we want to be using tomorrow. Useful products are always born out of one’s imagination, ability to identify and solve problems, and collaboration. If our people are…


“The business models for journalism are a real challenge,” Jimmy Wales, co-founder of Wikipedia told us.

“In particular, the advertising-only business model has been devastating for journalism, as it pushes in the direction of a race to the bottom for clicks with tempting headlines and vapid content.”

As it becomes easier to disseminate information, so the pressure to generate more of it at a faster rate grows. One result of that conundrum has been the rise of ‘fake news’.

Even though the idea of deliberately disseminating information that is known to be false has existed for hundreds, if not thousands…


In Standing Rock a group of protesters huddle up. They are carrying large mirrored shields put together by Cannupa Hanska Luger.

All shields should be mirrors.

Technology has an uncanny ability to help us create better mirrors of ourselves and our behaviour. It also adds a historical dimension to an otherwise momentary experience. The new mirrors we are looking at have history and as such help us build identity. This makes them powerful tools, no longer the simple object or metaphor we hang on a wall.

What user data can your product mirror? What can you reflect back to your…


“It’s from the champions of the impossible, rather than from slaves of the possible, that evolution draws its creative force” — Barbara Wootton

“What future do you want?”.

The future that we want originates in our imagination, not in our present. It’s different from “What future awaits for us?”. What awaits for us seems inevitable, it is one of the ramifications of the present. When you ask “What future awaits for us?” you’re bound by the present and its possibilities. However, if you ask “What future do you want?” you are free from the possibilities. …


By Robert Bragg, Senior Software Engineer at Impossible Labs

Since joining Impossible Labs recently, I’ve jumped straight in the deep end with Glimpse:

Until physicists start hacking space time at human scales, we are unfortunately constrained by those pesky newtons in how we present ourselves. Add social conformance to the mix and we might not pick that Wonder Woman outfit in the morning. Glimpse is about extending self expression without real-world limits.

A system such as Glimpse needs to be able to recognise who we’re looking at, and to start with we are going to base that on facial…


It’s been a month since Jimmy Wales, in partnership with Impossible, launched a crowdfunding campaign for WikiTribune — a new type of news platform that combines professional journalism and crowdsourced fact checking.

As of now, almost 11 000 people have made their pledge to support the project, which will allow WikiTribune to make the initial hire of ten journalists and start building the actual platform.

WikiTribune is a response to numerous challenges that online media are facing today — business models with advertising at their core, shrinking budgets, editorial job cuts, and ultimately, fake news. At the same time it…


The average UK household owns around £4,000 worth of clothes, but around 1/3 of our clothing hasn’t been worn for at least a year, most commonly because it no longer fits.

Each one of us at Impossible has clothes that haven’t been worn in the past year. Some of these clothes are too small or too big, unflattering cut, difficult to clean etc., but sometimes we’ve just forgotten about them for no reason. That cool pair of trousers just got left at the bottom of the drawer — out of sight, out of mind.

Wouldn’t it be great if there…


It’s been almost 2 years since we laid the first line of code of Nikabot — a chat bot for Slack that fills out your timesheets. Since then almost 5000 teams have tried Nikabot and the number keeps growing.

With Nikabot you can enter what you worked on directly in Slack, when you are on Slack, so you don’t have to switch context. Nikabot then takes that information and creates reports and insights about your team.

Up until recently, daily conversation with Nikabot looked like this:

Impossible Labs

Innovation group and incubator. We use design and technology to solve social and environmental issues. www.impossible.com

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