Our latest $75M equity investment and the path ahead for Imprint

We have built Imprint from the ground up to be the co-branded credit card issuer worthy of great brands. Our focus is to provide great brands with a modern co-branded credit card experience that they are proud to share with their customers. By putting each brand’s customers first we create larger co-brand programs, more engagement, and deeper customer insights. But focusing on the cardholder experience alone is not enough. Imprint also needs to be a well-run financial institution, with a strong balance sheet, prudent approach to risk management, and constant emphasis on regulatory compliance.

Today marks another milestone in our graduation to a scaled, stable issuer as we announce a new $75M equity investment, led by Ribbit Capital.

This investment follows a year of high growth for Imprint in which we launched new partnerships with H-E-B, Holiday Inn Club Vacations, and Westgate Resorts. These great brands are already seeing meaningful increases in loyalty from our programs, and we are excited to continue to create sustained, mutual benefit for our partners and their customers. We are in the process of launching multiple new partnerships in travel and retail, which will continue our track record of successfully launching and scaling new programs.

Given the strength of our core business, the majority of this new capital will fortify our balance sheet. Thus ensuring we are well-capitalized as we significantly grow our loan book and well-positioned to take over existing programs with brands seeking a new co-branded issuer.

Our ambition is to build a technology-first financial institution that focuses on the needs of great brands and their customers. We have intentionally built our platform with this in mind. We have developed a proprietary credit card ledger and core, a custom rewards platform, a machine-learning-based risk decision engine, and a seamless cardholder experience. Our brand partners can easily incorporate all elements of our cardholder experience into their website or app to further compound the loyalty growth from their co-branded card program.

As we approach 2024, we will continue to execute on our three pronged strategy of (1) building the modern co-branded experience that drives loyalty for great brands, (2) pursuing strong, sustainable growth, and (3) leveraging technology across Imprint to achieve operational excellence.

Building Imprint has been my life’s work, and I am incredibly fortunate to have brilliant collaborators across the team. This latest investment coincides with us adding deep industry expertise to our talented team, and we are always looking for new people who share our values. If you are courageous and ambitious, have an exceptionally-high bar, and pride yourself on creating tangible impact through your work, we would love to meet you.

We look forward to the next phase of our journey and are grateful to our partners who trust us with their brands and to our cardholders who trust us with their financial lives.

Daragh