To give this number more meaning, you can think of it this way: for each $1 that we spent on our Geofilter earned us back $5.33.
I Spent $15.33 on Snapchat Filters
Alex Kehr

Do you have any stats or metrics on how much of the traffic was generated by redit itself, rather then the Geofilter campaign? I know there is no direct click through from a Geofilter. But seeing your service is selling Geofilters, could it be the redit post itself generated the traffic — even if you had not run the Geofilter?

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