Its great to see your summary of using Snapmap for promoting local businesses. Apart for the views on the snaps – did you see any other engagement ? Do you know if anyone visited the locations as a result of the snaps ?
Ive been testing a few locations and am seeing 6–10k views at festivals, and 15–20k views at places like eifel tower & london eye.
So your suggestion that views match general “traffic” of the geo is right.