Top Real Estate Developers Using A.I. Chatbots To Gather Leads From Their Signage, Are You?
Most real estate developers have fences surrounding their real estate project to keep people safe from the ongoing construction. Most, use that fencing as a billboard for their real estate project, or future projects. But what many don’t do is use it as a way to gather leads from cars and people walking by.
Alabaster Homes based in Vancouver, BC, has started using their signage at their OAK + PARK development to showcase their Shaughnessy development near by. But they are using their signage in a unique way by adding an A.I. chatbot platform from IMRE into the mix to not only disseminate information, but to gather leads.

So, how does it work?
As you can see above, they have “Text for Instant Information” on their sign with the phone number 778–653–9090. People curious about their Shaughnessy project can text the number as they walk by and Alabaster’s A.I. assistant Shawna will respond.
Shawna can answer questions but most important, she will pass the phone number of the consumer off to Alabaster’s sales team to take over the conversation. It is an excellent way to gather lead details while providing real time information to the consumer.
Excel Homes, based in Calgary, Alberta took a similar approach. They have signage on all of their spec homes that are for sale all across Calgary. They are not only using an IMRE A.I. assistant to gather lead details from people interested in a specific property but they are using the short code technology that lets the chatbot know exactly what property the consumer is interested in.



So when a consumer texts 3002 to 587–318–0368 they get a text back from Eva, the Excel Homes A.I. assistant. She responds instantly with details about that specific property, gives examples of what else she knows about it AND sends the consumers phone number (and potentially other details) over to Excel so that they human sales team can get take it from there. It is a fantastic way to get more value from signage, gather lead details and give consumers real time data about the properties that they are interested in.
Did you want to try an IMRE A.I. chatbot assistant for your real estate development?
Sign up here, and use promo code: medium (for 1 month free)
