People get what your company does not because of what you tell them it does, but because of how they see it fitting into their world and how it can benefit them personally.
Ditch the elevator pitch
Jason Fried
83661

You’re completely right. As Dale Carnegie (1920) wrote, “if you want to get someone attention, first be interested in what they do, not in what you can offer”. So, you be able to tell something that really make sense to them.

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