We tend not to alert people to the new features in product. We assume that if we build features that are obviously useful, people will find them and engagement will naturally follow.
One Year Designing at WhatsApp
Charlie Deets

I knew it. I knew it!! I always find out about new features in the weirdest of ways, on Whatsapp. It’s a great strategy, but I’d love to know about it when it’s being rolled out so I can get excited..

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