When I first started in digital, I had no idea how deep this could be.
I constantly swayed between my willingness to learn more and the danger of learning everything and anything.
I was frustrated not having enough time to learn and being 2 steps behind trending strategies or digital marketing updates.
This whole thing of digital marketing was overwhelming and I started losing focus on why I chose marketing; the passion to help people create stories of their own.
Why am I sharing this little story with you and why should you read this?
Very often we get so…
Email marketing proved to be among the top converting digital marketing mediums over the past few years. Nowadays, marketers can directly target their customers in their privacy, that is directly in the inbox. This red-eye shot, however, requires some good case practices.
In this article, I will cover the Top 3 to-dos for email marketing. Ready? Here we go.
1. Good copywriting is a must.
Emails with no proper copywriting tend to convert less compared to well structured ones. …
The sweet spot for any content marketer is to create great content aligned to what the targeted audience actually needs. But, like any online content, there is a whole process of digging into the mind of your audience to know what they want.
And this is where Search marketing comes in handy.
For the novice reading this article, search marketing is about making sure you are creating content that matches the intent of your audience.
For example, if someone is looking for cute little cat’s food, it makes sense that you will ensure they find your cute little cat’s food…
Digital here, digital there. We are all aware that the future of any organisation is how well it can adapt to the digital environment. Yet, there is still a great gap between what Mauritian universities are supplying and what the actual market needs.
But, here’s the thing, you won’t get it right from the beginning. Digital marketing in Mauritius evolved so much over the past few years. And it is still going strong.
To begin, we put together the Top 7 things you should know if you want to be a digital geek in a company.
Planning is a must
I was recently invited to speak about digital marketing in Mauritius by Future Buzz during an event where we also had Brendan Hill from Neil Patel’s team.
After several days trying to figure out my topic, I ended up talking about the digital talent gap between young graduates and digital marketing agencies in Mauritius.
There are two main reasons why I opted for this topic;