7 Things to know before opting for a digital marketing job in Mauritius
Digital here, digital there. We are all aware that the future of any organisation is how well it can adapt to the digital environment. Yet, there is still a great gap between what Mauritian universities are supplying and what the actual market needs.
But, here’s the thing, you won’t get it right from the beginning. Digital marketing in Mauritius evolved so much over the past few years. And it is still going strong.
To begin, we put together the Top 7 things you should know if you want to be a digital geek in a company.
Planning is a must
The very first thing in digital marketing is proper planning. If you want to make sure that your project is meeting the deadline, it is important to have proper planning and monitoring. You can use tools such as Asana or a Google spreadsheet.
Focus on data
Every decision is taken based on data. With the amount of interactions happening daily on a website, it is easily to capture customer behaviour. For instance, if you have a website, make sure that you integrate HotJar for a visual insight of user behaviour and use tracking links from Google Analytics for better accuracy.
Choose your niche or become a full-stack marketer
The good thing with digital marketing is the number of niches which exist. From content to email marketingand other more technical areas such as web technologies, you will definitely find an area where you are comfortable.
Keep on learning
As we said earlier, digital marketing evolved a lot in Mauritius over the past few years. However, we still have a long way to go and this requires aspiring digital marketers to keep on learning the different strategies and techniques. If you are an absolute beginner, you can sign up for our Digital Marketers Success Class for free today and have a breakthrough.
Meet and share knowledge
Digital strategies from one industry can be adapted to some other industries. Network with other digital marketers and grow your cross-industrial knowledge. Perk of it — It is always good to talk to others who understand your digital jargon. You may want to join our local digital marketers community on Facebook.
Experience with personal projects
Inbound Mauritius started as a personal project from Jason Bholanauth and later became a real platform. Throughout this period, the team grew and we allowed ourselves to test various digital strategies adapted to Mauritius. We gained knowledge and became confident in any of our projects.
The bad thing of the digital industry is that everyone can easily get a job in a company provided he/she knows the terms and the basics. Getting certified helps you to stand out of the rest. It doesn’t suffice to know the terms but the application of these is what matters the most. You may consider Google AdWords or Google Analytics certification which provide some authority to your resume. (Register your Google Partner account)