Midjourney V6 Advanced🔥 Create Branding Materials with “Style Reference” & “Image Prompt”🎨

Level Up Your Brand’s Visual Game with Midjourney

6 min readApr 8, 2024

Are you a business owner, marketer, or designer looking to make awesome pictures for your brand without spending a lot?

With Midjourney’s “Style Reference” and “Image Prompt” features, you can easily create amazing, personalized visuals that speak your brand’s language.

In this guide, I will share with you the creative potential of these tools and how you can leverage them for commercial pursuits like branding, advertising, website design, and more.

Speak for your Brand 🎨✨

In today’s digital era, it’s essential to stand out! And what better way to shine than through captivating, customized visuals that speak your brand’s language?

This is where Midjourney steps in. From social media to website wonders, Midjourney’s got your back. 🚀

But wait, what’s the secret sauce, you ask? Two Features: Image Prompts and Style References. These two features are about to be your best friends, enabling you to create visuals that are not just beautiful but brimming with personality and style. 💡

Today’s Content will start with a brief introduction of each of the feature, followed by a step-by-step guide to create amazing pictures that make your business look awesome.

Part One: What is an Image Prompt
Part Two: What is Style Reference
Part Three: Combine the Power of “Style Reference” and “ Image Prompt

Part One: What is an Image Prompt?

Imagine telling an AI, “Hey, create something cool for me,” but with a picture. That’s an image prompt!

It’s like giving a painter a photograph and saying, “Draw inspiration from this.”

By using an image as your starting point, you guide the AI to generate images that align with your vision, making the composition uniquely yours.

👉🏻 How to Use Image Prompts

Step 1: Pick Your Reference Image

Use an image you generated with Midjourney or pick one online.

Step 2: Upload your image

Click the [ + ] button in your chat bar and upload an image
Right-click the center of the image and select ‘Copy Link’ or ‘Copy Media Link’.

Step 3: Use “Image Prompt” with “Text Prompt”

Type/imagineas you usually do. Then, place the Image URL at the beginning of your prompt and input text prompt to describe the image

/imagine prompt: <URL>Text Prompt

Accepted image formats: .png, .gif, .webp, .jpg, .jpeg
Use parameters according to needs

Prompt: <URL>House paint dripping down the wall --ar 16:9

With “Image Prompt” alone, we are able to replicate the composition of the image.

Now, let’s see what “Style Reference” does

Part Two: What is Style Reference?

Now, let’s add some flavor. Style reference is all about consistency in aesthetics.

It’s like saying, “I love this style; let’s keep the vibe going.”

By specifying reference images, you’re asking Midjourney to replicate a specific style and maintain its aesthetic, ensuring your branding materials are cohesive and on-point.

How to use Style Reference

Step 1: Upload the Image

Similarly, pick an image and upload it.

Let’s demonstrate this with the web interface this time.

Click the [ + ] button in your chat bar and upload an image

Step 2: Select “Style Reference”

After uploading your image, there will now be three icons for you to select when you hover over the image. Select “Style Reference”

Step 3: Type Your Prompt

Type/imagineas you usually do. Then, input your prompt and followed by URLs to one or more style reference images like this: --sref url

/imagine prompt: Text Prompt --sref url

Here is the result

It’s similar to image prompts but focuses solely on the STYLE

Part Three: The Fusion: Combine the Power of “Style Reference” and “ Image Prompt”

While Image Prompt is great for influencing the composition of your image. You can infuse a style with “Style Reference”.

This is great for replicating an image with a new style.

But wait, what’s the secret sauce, you ask? Combining these two Features: Image Prompts and Style References. Here’s the advanced trick!

These two features are about to be your best friends, enabling you to create visuals that are not just beautiful but brimming with personality and style.

How to use Image Prompts and Style References

Step 1: Pick and upload your images

Let’s take the images from above.

Step 2: Use Image Prompt + Style Reference

Use: To use an image prompt, it must go before --sref
Format: Text Prompt ImagePrompt --sref urlA

Alternatively, upload the images to the website and select “Image Prompt” and “Style Reference”

Here is the result

With Style Reference, we can infuse our branding style and create a set of images for multiple purposes.

Using an image of brush as an image prompt and a moodboard as a style refernece to generate a new images with Midjourney

Commercial Usage

In this way, you can create a collection of images with consistent aesthetics which can be used in:

Digital Marketing: Social media, online advertisements
Print Advertisement: Brochure, poster, leaflets
Website Design: Stock Images, banner

I hope you enjoy the guide today and the advanced tips. I love this new feature so much! This works so much better than--seed and time-saving.

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