Our Full List of App Store Optimization Tools

Gabe Kwakyi
Mar 25, 2017 · 5 min read

Browse through our ASO tools list to find some gems that can help you improve your app store optimization strategy, results and reporting.

While there are a lot of “best ASO tools lists” or “top ASO tools lists” out there, we decided to try our hand at making a list, because we felt that the existing ASO tools lists were outdated or lacking breadth of tool coverage.

We will continue adding tools to this list as new tools are launched, so stay tuned and be sure to bookmark this page!

Also, if you know of a tool that is missing from our list, please do let us know: hello@incipia.co

Updated 5/27/17

Keyword Research

  • Uber Suggest — general keyword research (acquired by Neil Patel of Kissmetrics and Crazy Egg).
  • Keywordtool.io — general auto fill from popular web search engines and the App Store.
  • Appkeywords.net — provides auto-fill results for Google Play for the US, UK, Italy, Germany, France, Brazil and Spain, and App Store trending searches for worldwide, the US, CA, Italy, Germany, France, China and Spain (plus a count of the number of hours trending).


  • Tune — (purchased ASO tool MobiledevHQ) and focuses on integration of the whole app marketing/analytics/attribution/engagement stack.
  • Apptweak (pictured in feature graphic) — general tool with an especially good breadth of keyword discovery/tracking/optimization features, and provides regular new product updates.
  • Searchman — older and less common than other ASO tools these days, has a unique visibility score and store listing optimization process.
  • Mobile Action — good general tool providing a variety of ASO features and regular new product updates.
  • The Tool — new kid on the block, provides general ASO research and also focuses on identifying the organic impact of paid downloads; created by Daniel Peris of ASO agency PickASO.
  • ASOdesk — general ASO tool, focuses on attributing organic downloads to keywords.
  • Sensor Tower — general ASO tool that puts out great data and studies, yet Sensor Tower’s product has remained the same for some time now.
  • App Radar — general ASO tool, focuses on keyword research.
  • AppFollow — general ASO tool with a focus on reporting integrations such as Slack and a feature that pushes optimized listings directly to the App Store.

Rankings Reporting

  • Applyzer — focuses on tracking keywords/apps/reviews.

Market Intelligence

  • App Annie — the largest ASO tool with tons of features; provides many features for free and has an expensive enterprise service tier.
  • Priori Data — competitive and market data, plus recently-released keyword research features.
  • Apptopia — tracks competition and provides intelligence on advertising, too.
  • Appfigures — provides a very extensive amount of app data, intelligence and automation tools.

App Listing A/B Testing

  • Splitmetrics — A/B testing tool, also provides Search Ads testing and puts out good case study research.
  • Store Maven — more premium-oriented A/B testing tool, has a design studio for improving creative collaboration efforts, and puts out good case study research.

Review Optimization

  • Apptentive — extensive user feedback tool, provides surveying, review optimization and other user communication features.
  • Appbot — mines app reviews for insight.

Other ASO Tools

  • Codengo — helps developers publish to multiple app stores.

That’s all for now, folks! Be sure to bookmark our blog, sign up to our email newsletter for new post updates and reach out if you’re interested in working with us.

Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to hello@incipia.co.

Gabe Kwakyi

Written by

Co-Founder & CEO @ Incipia App Development and Marketing; former Microsoftie/General Assembly instructor.

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