After enough “Wow”s and requests to write about the meaning of our logo, I thought I’d spend part of Sunday sharing our design thought.
Symbols can be powerful, punchy ways to communicate lots of values and ideals. I wanted to design a logo that fit these criteria:
I’m Jeddy… and I’m a recovering addict.
Addiction was ruining my life. It brought me to a really dark place. Imagine needing help more than anything, but never reaching out because you were terrified of being judged, rejected, and unworthy of connection. Trapped in shame.
I’m recovering from addiction. I never thought I’d say that, but then again, I never thought I’d cheat either. I always thought, that’s for those other people.
Very early into the best relationship I ever had, I thought I deserved what I wasn’t getting, so I…