ICO advertising ban: is this the end?
The ad ban for crypto-related projects has been pain in the neck of marketers and any ICO advertising agency for a while now. After all, Facebook Ads and Google Adwords have been the right tools to get the lowest user acquisition rate for a long time in the blockchain industry. But is this the end? We at INCRYPTICO do not think so.
ICO Advertising: Facebook and Google Bans
Facebook and Google are the advertising giants. No wonder, they are able to lay down their rules as they want to. There is literally no valuable alternative.
These companies are quite regular in terms of new updates and restrictions, as they are in the middle of two parties: the advertisers and the legislation. When it comes to ICOs, crypto businesses, investment or crypto trading advice, the law is very strict. When a user sees a similar ad and invests money based on that, they cannot get the funds back. Therefore, the advertising encourages a user to spend money and get nothing in return. Such ads are prohibited by Facebook and Google, and there is no surprise that ICO advertising got banned.
ICO Advertising Service You Need
The ad ban doesn’t mean that you should give up. Any ICO promotion campaign consists not only of the Google Ads but of a complex strategy and various channels. This includes media publications, roadshows, community management on Reddit, Bitcointalk and Telegram channels, placements in top ICO listings, guerilla marketing, banner advertising on crypto websites etc. The list is almost endless, and there are only 3 issues to bear in mind: the idea behind the ICO, the marketing budget, and the optimization of promotional channels.
Moreover, there are now various ways to avoid the ICO advertising Google ban and restrictions implied for crypto businesses by Facebook. The most savvy marketing agencies are nailing that and testing each and every ICO advertising platform that is appearing as a competitor to FB and Google.
If you are planning to launch an ICO campaign for your project and think that you will definitely need ICO Advertising in Google or Facebook, contact us at info@incryptico.com today. We will analyze you project in details and provide an advertising offer based on your needs.
