ICO White Paper Writing: The Best Tips from Experts
The hype around ICOs is not going down anytime soon. Only in the first half of 2018, a total of 537 ICOs with a volume of $13.7bn have been closed successfully. If you plan to start an ICO campaign, soon you’ll face the need to find an ICO white paper writer to prepare and present the most important document of your startup.
Why do you need a white paper
A white paper will be the first thing potential investors and users turn to when needed to learn about the project and fill in the gaps. It should reveal the details about the company, market problems and a solution to solve them, business model, and a clear-cut roadmap.
Beside that, a white paper is a powerful marketing tool to prove that the ICO campaign and the project itself is high-potential, backed by a team of experts, and will be a great success.
Basics of ICO white paper writing
At INCRYPTICO, we have brought to life dozens of white papers for numerous ICO projects, and over the time we have developed a list of answers that should be disclosed in a document. Although there is no official pattern and every startup sticks to its niche and business model, we recommend keeping in mind a few basic rules.
- Describe the problem and how you want to solve it.
- Present your solution and a product.
- Explain your product’s efficiency, advantages and how it differs from already existing solutions.
- Tell about ICO tokens and how you will engage with users, in details.
- Introduce your team, advisors and present a roadmap.
Of course, the list is not full, as every project has its unique features, goals, technologies and, most importantly, a vision of how their product will impact the market.
Important things to remember when writing a white paper
The first impression about a project will be made upon the quality of a white paper. The goal is to make sure that it is carefully worded, has a concise structure and creates a genuine, strong interest in a product.
- Add numbers
Prove your ideas with facts and statistics and double-check the document to be 100% accurate about the statements and the data you present.
- Design graphics
Charts and infographics help visualize the idea, especially if you are at the very beginning of a roadmap.
- Provide technical details
Commonly, blockchain-based projects are technically challenging and require detailed technical description, including implemented technologies, development plan, the date of the beta launch.
Pitfalls you won’t avoid
No one knows the product better than its founders. But unless they are also professional ICO white paper writers, this step can become a real pain in the neck.
Despite all the guides and countless tips out there, it’s easy to get lost while developing product description, goals and plans. From defining your target audience wrong to failing in explaining why you need blockchain and tokens in the first place, there are many unexpected mistakes you can make. You can get trapped in buzzwords, technical jargon, and pretentious statements.
How to write a white paper in 7 days
Spoiler alert: You can’t write a thorough white paper even in a month.
Luckily, we can and we write a rough draft in less than a week. Along with PR, advertising, and other marketing activities, INCRYPTICO also provide ICO white paper writing services. With over 6 years’ experience in the crypto market, our expert team of content strategists and designers takes care of every stage throughout the process: from creating a concept and building a structure to writing, formatting and designing a final cut.
If you need advice about ICO white paper cost and standards and you value your time, contact us and we’ll provide full assistance in running your ICO campaign.
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