Advertising industry is the important part of the current market. Many people think that advertising technology or budget is important, but the consumer community doesn’t. ​It is important for members of the community to grow and communicate together. There are all competitors in front of the limited product, but open…

There have been a growing number of consumers who have rejected advertisements. As a result, advertisements that are not like advertisements are attracting attention. Future advertisements should not be as advertising as possible. Indirect advertisements that appear naturally in entertainment or dramas are an good example. Advertising is very negative…

Measuring advertising effectiveness is an important issue for advertisers. However, most advertising industries overlook this. It is necessary to change the perception of advertising and the measurement of advertising effects. Advertisers should check the effectiveness of the advertising costs invested and attach important meaning to the results. …

So far, the advertising market has high growth worldwide. Despite this explosive growth, the impact of this on consumers’ purchasing decisions is minimal. The advertising effect refers to the consumer response that occurs as a result of advertising execution. …

Recently many investment company predict that the media industry will face a big point. Although the value of media has achieved global issues, it is true that the media industry has not received much attention in the investment sector. It is characterized by being available on various devices such as…

Blockchain refers to an encrypted distributed digital ledger that stores data in a way that cannot be changed and allows networks and users to safely share. Each transaction recorded in the ledger is defined as a block. In addition, it makes system hacking very difficult by making all systems connected…

Can blockchain be combined with media? Already, media companies are discussing commercialization of blockchain technology. There will be no doubt that it is in the process of innovation in the future. In the media content field, interest in services using blockchain is also increasing. There are dozens of cryptocurrencies already…

The number of IoT devices is expected to reach 41.6 billion by 2025. The core of IoT technology has advantages such as connectivity, automated control, easy communication between devices, and data sharing. AI technology makes IoT technology more useful. General IoT devices only collect and share data, requiring human intervention…

What is advertising? It is a marketing technique to promote products or brands and induce sales from customers. However, it is difficult to explain the importance of advertising in the present era. Network technology changed the media environment, and the media environment changed the ecosystem of advertising. The function of…