Measuring advertising effectiveness

Measuring advertising effectiveness is an important issue for advertisers. However, most advertising industries overlook this. It is necessary to change the perception of advertising and the measurement of advertising effects.

Advertisers should check the effectiveness of the advertising costs invested and attach important meaning to the results. The agency shall apply the advertising effectiveness survey to the following advertising strategies.

It is necessary to secure the expertise of organizations and personnel in measuring and analyzing advertising effects. This should be preceded by the efforts of advertisers as well as advertising companies and research companies.

Efforts by advertisers to increase their understanding of the measurement of advertising effects in terms of organization or manpower and to secure expertise should be preceded.

Incube Chain, which already owns more than 8,000 brands and 700,000 product data, provides embedded data to 11st, the largest online shopping mall in Korea, to get clear advertisement effectiveness for clients.

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