Do Good Now. Be Good Together.


At Indigo, it all starts with WHY.

Every organization knows WHAT they do. These are the products or services they offer.

Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.

Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists.

Our WHY: Everything we do, is to the change the world for the better — Do Good Now. Be Good Together.

Our HOW: We imagine. We engage. — And we act.

Our WHAT: Your best night’s sleep.

  • We focus on creating innovative products with safe, sustainable materials. We began with mattresses.
  • We work to minimize our impact on the environment.
  • We believe in transparency. We want you to know what’s in our products.

Indigo sleep puts purpose before profit.

Source: Simon Sinek “Start With Why” Published 2009 (Hardcover)

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