Secret Creation Of Winning Products ….
Let me burst your bubble.
A winning product has actually almost nothing to do with the product.
Yep.
The determining factor of a winning product is based solely on…
…
…
MARKETING.
Marketing can turn ANY PRODUCT into a WINNING PRODUCT.
Now, don’t confuse marketing, with advertising.
Marketing is the STORY behind the product, the ANGLE that you take with it. Advertising is just the tool to show that story.
Ok, so now that we got that out of the way, please stop throwing money on ads hoping that you’ll find that winning product. You’re better off buying a lottery ticket.

So how do we turn any product, into a winning product?
Firstly, we need to understand… Why do people buy products?
Do they like the brand and buy anything with a logo on it?
Is it because they think it’s cool?
Is it because they think it will make them rich?
Is it because they think it will get them laid?
What we as marketers need to understand, is that people don’t buy products.
They buy the story that they play in their head when they have the product.
EVERYTIME.
If you can tie the right story to the right product, you will ALWAYS have winning products.
And when you take these winning products, and get the story in front of the right audience, you will have winning campaigns and a very bright ecommerce future.

START TURNING PRODUCTS, INTO WINNERS.
A good example will be the famous LED light up dog collar that went viral a couple years back. Basically the collar has the ability to light up at night, and it comes in a variety of colors.
Now, any advertiser, will just try and sell it as a “cool dog collar”.
“Look it lights up! Imagine how cool your dog will look!”
his is why there are so many starving business owners.
Yes, you may make some sales, yes it might even make a good 10–20k from it.
But again, thats if you’re playing the “numbers game”.
Now, an ACTUAL Marketer, one that sees beyond the “numbers game”, one that doesn’t settle for 10–20k a product, and seeks the millions, will look beyond the product.
He will create a STORY.
Marketing is an Art, not a “copy,paste,wait” game.
So, the reason this LED dog collar went viral at the time, and generated MILLIONS, is because the company that marketed it, added a unique angle to it.
The company pulled some data and statistics and brought mass awareness to people, that millions of dogs were killed every year due to car accidents, and one of the main reasons was because dogs could not be seen easily at night.
The solution they provided, was the light up collar that could allow their dog to be seen, and dog owners to avoid tragedies like this.

You see the difference?
One ad sells an LED Collar.
The other ad saves the life of your pet.
This angle allowed them to go on and generate millions.
Dont Be Copy Paste guy!
