The planning stages are rough and tedious, and finally behind you. What good will it all be without proper execution?
Without a near-flawless execution of your plans, your PPC campaigns will hit a wall. What do we mean?
We’ve said it before: “Perfect execution of a flawed strategy is still the wrong game plan.”
Today, we’re saying: “Flawed execution of a perfect strategy is still the wrong game plan.”
You have to have your finger on the button. You have to control what you’re able to control (internal factors), and forget about the things you can’t control (external factors). Only then you can properly execute on your strategies and data.
By executing properly, you can get the most mileage out of your e-commerce PPC campaigns.