Indresh SinghUnderstanding Decision Making Process Through Psychological TriggersPsychological triggers (or cognitive biases) are the unconscious triggers that affect our decision making process.7 min read·Jun 28, 2020----
Indresh SinghDigital Psychology & Behavioral Design: Decoding and Designing For Behavior ChangeDigital psychology, is a relatively new term which unites digital advertising together with the concept of behavioral psychology and6 min read·Jun 21, 2020----
Indresh SinghLanding Page Optimization: A Comprehensive Guide to Improve Conversion RatesA landing page is defined as a separate independent page where visitors arrive after clicking on an ad or some sort of promotional content7 min read·Jun 14, 2020----
Indresh SinghNeuromarketing: Evolve With New Age Disruptive Optimization TechniquesDarwin’s theory of evolution, “Organisms that adapt to their environment are more likely to survive”. Neuromarketing helps CROs to evolve5 min read·Jun 7, 2020----
Indresh SinghDecoding Statistics For A/B Testing: Basic Concepts For BeginnersDo you really want to increase chances of getting real lift through A/B tests? Then you need to understand the concepts of statistics6 min read·May 31, 2020----
Indresh SinghGoogle Analytics Audit: A Mini Guide To Check GA HealthModern data-driven marketing relies only on proven facts, not on assumptions. As an optimizer, we all want to trust analytics data but it…8 min read·May 24, 2020----
Indresh SinghGoogle Tag Manager: Your companion to new-age marketing and web analytics (Guide)Google Tag Manager (GTM) is a free tool that helps you in deploying and managing various marketing and analytics tags on a website6 min read·May 17, 2020----
Indresh SinghConversion Optimization: The Ultimate Guide to Quickly Start Your CRO JourneyConversion Optimization is defined as the method of using analytical research data along with the user feedback to improve the performance…7 min read·May 10, 2020----
Indresh SinghGoogle Analytics: Installation Guide And Basic Concepts For BeginnersUnderstanding and getting the most out of the Google Analytics is essential as it can help you understand not just what is working but also6 min read·May 3, 2020----
Indresh SinghPersuasion and Biases — Psychological Concepts That Affect CROPeople have different psychologies, and you can identify them in their behavior. Every human being behaves differently and in unique way.5 min read·Apr 26, 2020----