Indresh SinghUnderstanding Decision Making Process Through Psychological TriggersPsychological triggers (or cognitive biases) are the unconscious triggers that affect our decision making process.Jun 28, 2020Jun 28, 2020
Indresh SinghDigital Psychology & Behavioral Design: Decoding and Designing For Behavior ChangeDigital psychology, is a relatively new term which unites digital advertising together with the concept of behavioral psychology andJun 21, 2020Jun 21, 2020
Indresh SinghLanding Page Optimization: A Comprehensive Guide to Improve Conversion RatesA landing page is defined as a separate independent page where visitors arrive after clicking on an ad or some sort of promotional contentJun 14, 2020Jun 14, 2020
Indresh SinghNeuromarketing: Evolve With New Age Disruptive Optimization TechniquesDarwin’s theory of evolution, “Organisms that adapt to their environment are more likely to survive”. Neuromarketing helps CROs to evolveJun 7, 2020Jun 7, 2020
Indresh SinghDecoding Statistics For A/B Testing: Basic Concepts For BeginnersDo you really want to increase chances of getting real lift through A/B tests? Then you need to understand the concepts of statisticsMay 31, 2020May 31, 2020
Indresh SinghGoogle Analytics Audit: A Mini Guide To Check GA HealthModern data-driven marketing relies only on proven facts, not on assumptions. As an optimizer, we all want to trust analytics data but it…May 24, 2020May 24, 2020
Indresh SinghGoogle Tag Manager: Your companion to new-age marketing and web analytics (Guide)Google Tag Manager (GTM) is a free tool that helps you in deploying and managing various marketing and analytics tags on a websiteMay 17, 2020May 17, 2020
Indresh SinghConversion Optimization: The Ultimate Guide to Quickly Start Your CRO JourneyConversion Optimization is defined as the method of using analytical research data along with the user feedback to improve the performance…May 10, 2020May 10, 2020
Indresh SinghGoogle Analytics: Installation Guide And Basic Concepts For BeginnersUnderstanding and getting the most out of the Google Analytics is essential as it can help you understand not just what is working but alsoMay 3, 2020May 3, 2020
Indresh SinghPersuasion and Biases — Psychological Concepts That Affect CROPeople have different psychologies, and you can identify them in their behavior. Every human being behaves differently and in unique way.Apr 26, 2020Apr 26, 2020