Brands with Essence, Tell their Truth!

Here, we’ve cultivated the art of expressing “brand truth” in many creative ways and forms, which we’ve also seen blossom and shape various brand reputations and cultures.

We say this approach would always win in the place of creating a narrative that curates all the noise but stays with the brand temporarily. The type of “feel good” that’s not sustainable for the long term and for brands that actually want to be nurtured.

The best brand stories tell their truth, knowing it’s their story to tell and can’t go wrong with it.

However, the brands choose to tell it, they understand it’s their story, its familiar, it’s their truth looped in creativity, their story of growth, of advancement, even the lows spotlighted; the story which also serves as a constant reminder of their essence, where they are and where they are going…

It’s always beautiful to tell, and one of the perks of committing to communicate the brand from the angle of its truth is the fact that it’s the core of the brand that’s being projected and there’d always be something to tell, which never truly ends;

Their stories of triumph, of controversies, of paid and earned media, of new products and initiatives, of crisis etc. and through the brand evolution, their publics know “who they are.”

Their publics know who they are, they know who their publics are, knowing they played the emotional card from the start by putting their best “truth” forward.

Brands with essence need to continue to tell their stories, and one of the things l love to tell brands at the early stage of engagement is;

“If you have a story, It would never truly end…”

The popular saying “don’t forget why you started” speaks to the very essence of brand communication.

Another angle that’s worth reflecting on is how brands need to tell different stories through their different stages. Same brand, same values, same culture upheld with their truth; however, the rhythm at every phase requires a different story!

Will there always be a story to tell?

As long as seedtime & harvest remains, and there was a story to begin with which originally helped to connect with their publics who are now loyalists, they’d always be a story to tell; which is what caps the power in brand storytelling, where you continue to communicate your essence creatively…

Where saying “revolutionary” in the place of saying “different” makes all the “little-big-difference!”

What’s your story & Who’s telling It?

Oluwatosin Adisa

CEO/CCO, Indwelt Studios.