Ines HaitzingerinThe BranxThe best branding process for startups5 easy steps to keep in mind for your startup brandingJul 20, 2021Jul 20, 2021
Ines HaitzingerinThe BranxWhat if you accidentally killed a unicorn?‘The Startup Guru’ is an interactive story game and also a parody of the startup ecosystem, showcasing all the possible weird things that…Jan 15, 2020Jan 15, 2020
Ines HaitzingerinThe BranxDifferentiating UX, CX, BX.Since we live in an experience-driven economy, it’s inevitable that there are different levels and perspectives for creating those…Nov 18, 2019Nov 18, 2019
Ines HaitzingerinThe Branx3 great examples of Digital Brand Experience“We didn’t realize we were creating memories, we just knew we had fun”Oct 16, 2019Oct 16, 2019
Ines HaitzingerinThe BranxLet’s get your BX togetherPeople no longer buy products and services since they are all homogenous, interchangeable mass-products. They already have everything they…Jul 25, 2019Jul 25, 2019
Ines HaitzingerinThe BranxOur triple C for a happy office life⅓ of our entire life is spent at work, which is an average of around 90,000 hours. The climate at work or Corporate Culture, therefore…Jun 19, 2019Jun 19, 2019
Ines HaitzingerinThe BranxHave you ever heard about BX?In a more digitalized and globalized world, people are exposed to millions of different impressions a day. Where does your brand stand in…May 28, 2019May 28, 2019
Ines Haitzinger7 mistakes in strategy developmentHonestly, I don’t want to call myself a strategy guru, I think there are much more qualified people out there. In fact, this is the very…Mar 19, 2019Mar 19, 2019
