In today’s fast-paced, highly competitive world, it’s easy to give in to performance pressure. The urge to feel as if everything you do should be sheer excellence is real.
However, when it comes to marketing your business, it’s okay to take a step back sometimes and realize that not everything you do will be fantastic. As a business owner or marketer, it’s easy to feel as if everything you do must yield outstanding results. In reality, the likelihood that you’ll have great success every time you publish a post or start a new campaign is quite slim.
Email might be old, but it’s certainly not outdated. When compared to social media, email is actually more popular, seeing as it’s used by more people worldwide.
So basically, if you’re not using email, you’re missing out on a staggering 24% of potential customers.
The short answer is yes, email marketing is one of the most effective online marketing channels you can use.
Despite email being so effective, plenty…