In today’s fast-paced, highly competitive world, it’s easy to give in to performance pressure. The urge to feel as if everything you do should be sheer excellence is real.
However, when it comes to marketing your business, it’s okay to take a step back sometimes and realize that not everything you do will be fantastic. As a business owner or marketer, it’s easy to feel as if everything you do must yield outstanding results. In reality, the likelihood that you’ll have great success every time you publish a post or start a new campaign is quite slim.
Email might be old, but it’s certainly not outdated. When compared to social media, email is actually more popular, seeing as it’s used by more people worldwide.
In fact, there’s research suggesting that 92% of adults in the US use email. After email, Facebook is the most widely used social network, with 68% of adults using the platform.
So basically, if you’re not using email, you’re missing out on a staggering 24% of potential customers.
Is Email Marketing Effective? Email vs Social Media Marketing
The short answer is yes, email marketing is one of the most effective online marketing channels you can use.
Despite email being so effective, plenty…
Rozanne Wilds
I’m a freelance writer at inetwords.com. I write about online marketing and life experiences.
