Can you dress up like a Darth Vader, to see Star Wars: Force Awakens?
As the Star Wars movie world premiere was announced for the 14th of December in the US it was then followed by the UK who announced it for the 17th of December, there were many rumours all over the internet related to this. If you were planning to dress up for this occasion, double check, because some venues will not allow you to enter if wearing a costume. The UK most certainly is less strict about this policy. However, there are still cinemas that won’t enable the head to toes outfits.
After the mass shooting during the Batman: The Dark Knight Rises premiere, on 20th of July 2012 in Colorado, cinemas in the United States started to introduce extra security measures to ensure the safety of the audience. James Eagan Holmes, dressed in tactical clothing, using the gunfire and gas grenades, had murdered 12 people and injured 70 others. Cinemas now, launch different policies on how customers should be dressed up, to avoid copycatting of the incident in the United States. The law in the US forbids cinema goers to come with their faces covered or painted.
This policy seems to be only partially adapted in the UK, where most of the venues are rather a sympatetic about this matter.
However, one of the largest UK venue ‘Showcase Cinemas’ terms and conditions claim that cinema ‘does not permit masks, face paint, weapons, or any item that may make our guests feel uncomfortable or detract from others enjoying their movie going experience. Our guests are welcome to come dressed in costume with movie-related accessories however we reserve the right to respectfully inspect all items that our guests may decide to bring with them.’ Ritzy and Odeon cinemas are taking the opposite approach, they rather encourage, to come dressed up, as the employees will come dressed up as well. ‘You can come in if you won’t bring the real lightsaber’ said customer service representative from the Ritzy Cinema in Brixton London.
The Odeon cinema does not have a policy on how their customers should be dressed up. They will try to engage with the Star Wars fans, and they will be happy to see them wearing such costumes on the day of the premiere. “We’d love people to come dressed up, we had people coming up for ‘Avengers’ dressed up as Avengers, we love to see things like that! We love to see fans coming in as well. Obviously, if you don’t come in wearing huge things that block everyone behind you, its fine’ — says customer service representative from the Odeon cinema in Waterloo.
On a contrary, a customer service representative from the VUE cinema chain, claims that ‘Costumes are welcome when attending the theater, providing that consideration is taken for other members of the audience. For example, no oversized costumes or items that might offend the family audience. Also ‘if a duty manager requests the costumes to be removed this shall be at heard to’. If you already have your tickets booked to the VUE, make sure to double check with the cinema so that you wouldn’t be disappointed or rejected at the door.
The first Star Wars Episode IV was realised in 1977, six years after George Lucas launched LucasFilm. Disney has started the pattern of buying new franchises, with the first big one being a Pixar, Marvel and then third in 2012 — LucasFilm. This was followed by the most unexacting announcement for all Start Wars fans, the 7th part was to be produced by Disney and realised to the cinemas in 2015, 10 years after the Star Wars Episode III: Revenge of the Sith.
There are series of events held on that occasion all around the world. Selfridges in London, Manchester and Birmingham, is training six to twelve years olds, giving them a little of the Jedi trending in 15 minutes time. For the older fans, there’s upcoming independent Star Wars Fan Convention ‘For the Love of the Force’ that will take place in London on the 4th of December.