Tips | Influencer Outreach Email Golden Rules

In the process of influencer marketing outreach, the invitation letter is a very critical step. A professional, concise, and attractive invitation letter will greatly increase the reply rate among influencers, and thus improve the outreach campaign efficiency. A lot of advertisers might encounter similar questions at the beginning. How to write a good invitation letter? What words and tones are recommended to include in the email?

First of all, we need to choose proper and refined titles. The three aspects below should be focused on:

1. Use keywords to indicate the email’s main purpose — cooperation invitation; recommend using Collab or Collaboration
2. Specify the name of your brand/company. In this way, influencers can directly know where the email comes from
3. Indicate your budget. Note: you can choose not to write it, but if you have a budget range and include it in the email invitation, it will enhance your invitation’s appeal and also help filter out influencers who are likely to accept your offer

Secondly, the followings are suggestions for the email body part:

1. Make sure to include the name of the influencer in the greeting part. Marketers probably choose to send out bulk emails in the beginning, helping speed up the outreach process. However, without mentioning the influencer’s name, it makes the letter obviously coming from a group invitation, not a personalized version, reducing the level of importance and also the opening rate. As a matter of fact, you can use influencer outreach tools. influencer.fm has launched advanced features (e.g., Influencer Relationship Management, Bulk Emailing, Campaign Tracking, and etc.) to help make email outreach more effective
2. Express your genuine admiration towards the influencers to add more temperature in your email
3. Include the brand & product information in your email. It is highly recommended to attach the brand/product kit, as it will definitely increase your credibility and first impression among influencers
4. Specify more reasons why influencers should work with you. For example, you can provide giveaways for influencers to try out; your product has an outstanding advantage that will continue growing, which will add value for influencers as well

In conclusion, email outreach has a lot of knowledge to dig into. You are welcome to try multiple ways and even use A/B testing to examine which serve your campaign the best.

Finally, if influencers do not reply to you in several days or weeks, we would recommend to send out follow-up emails, as influencers normally receive a large number of emails on a daily basis. By following-up, you will show your genuine intention in collaborating with them and also increase your email’s probability of being viewed.

As a matter of fact, influencer.fm can help streamline the influencer outreach process. Feel free to move into the site and check it out. 🥰