Top 20 Instagram Models in 2020

influencer.fm
7 min readJul 15, 2020

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Updated: July 2020

1. Kendall Nicole Jenner, born in November 1995, 179cm

Born in 1995, Jenner sits at the top of female Instagram models with the most amount of followers.

Grew up in Los Angeles, California, Jenner began her modelling career at the age of 14 and was signed on by Wilhelmina Models in 2009. Since the debut of her modeling career, Jenner has walked for well-known brands such as Marc Jacobs, Givenchy, Tommy Hilfiger, Fendi, Chanel, Vera Wang, to name a few.

Jenner has been known as part of the new generation of models, or the “Instagirls”.

2. Gigi Hadid, born in April 1995, 179cm

Born in Los Angeles, as the daughter of a former model Yolanda Hadid, Gigi Hadid started her modeling career early. She was only two years old when she was discovered by Guess clothing. Her sister Bella Hadid is also a celebrated model.

Brands she has walked for included Marc Jacobs, Chanel, Michael Kors, Max Mara, Anna Sui, Miu Miu, Fendi, etc. Over the years, Hadid has appeared on international Vogue magazine covers for 35 times.

3. Cara Jocelyn Delevingne, born in August 1992, 173cm

Born in London, Delevingne started her modeling career at 10 years old in 2002 in an editorial for Vogue Italia.

Delevingne has walked at the “big four” fashion weeks (the New York Fashion Week, London Fashion Week, Milan Fashion Week, and Paris Fashion Week). “Cara is different. She’s full of life, full of pep. I like girls to be wild but at the same time beautifully brought up and very funny,” Karl Lagerfeld once said in an interview.

The British model is not only a model but also a singer, an actress, and a writer. She played her first film role as a princess in the 2012 film adaptation of Anna Karenina. She has also written and recorded two albums of music. Delevingne made her debut as a novelist of an adult fiction in 2017 with her new book Mirror.

4. Bella Hadid, born in October 1996

Born in Washington D.C. and raised in Los Angeles, California, Bella Hadid has two siblings, an older sister Gigi Hadid who is also a well-known model, and a younger brother Anward Hadid. Her fans have grown from 30m to nearly 32m over the past 3 months.

Hadid began her modeling career at the age of 16. She is well-known as one of the most popular Instagram models in the world and has been used in many brands’ Instagram influencer marketing campaigns.

5. Chrissy Teigen, born in November 1985, 174cm

Born in Delta, Utah, whose mother is Thai and father is of Norwegian descent, Teigen made her modeling debut in 2010 in the annual Sports Illustrated swimsuit Issue which features female fashion models, celebrities and athletes. She was also part of the 2011, 2012, 2013 and 2014 Sports Illustrated Swimsuit issues. Other magazines she’s appeared included Ocean Drive magazine, Cosmopolitan, Vogue, Esquire, Glamour, etc. In addition to modeling, Teigen is also a cook and writer.

6. Hailey Bieber, born in November 1996, 171cm

Aspired to be a professional classic ballet dancer, Bieber attended American Ballet Theater in New York through her teen years but had to end her ballet training due to a foot injury.

Bieber first appeared in magazines and started her first commercial campaign in the winter of 2014.

In addition to modeling, Bieber also has experience in acting, hosting and running her personal brands.

7. Emily Ratajkowski, born in June 1991, 170cm

Born in London and raised in San Diego, Ratajkowski is an American model and actress. She’s appeared in the Sports Illustrated swimsuit issues in 2014 and 2015, and started her professional runway modeling at New York Fashion Week in 2015.

Ratajkowski has also performed in music videos and films. Her feature film debut was the role as the mistress of Ben Afflect’s character in the film Gone Girl.

Over the past few years, she’s worked with many brands for their Instagram influencer campaigns.

8. Sommer Ray, born in September 1996, 170cm

Ray is an American fitness model and many of her popular posts are about her working out.

9. Gisele Bundchen, born in July 1980, 180cm

Bundchen is a Brazilian supermodel. Long before the rise of social media platform such as Instagram, Bundchen has already risen to fame working with well-known brands. She’s still working with various brands on Instagram with her 16m followers.

10. Candice Swanepoel, born in October 1988, 177cm

Swanepoel is a South African model and known for her work with Victoria’s Secret. She was discovered by a model scount at the age of 15.

Swanepoel has appeared in editorials in many international Vogue magazines and has walked for brands such as Fendi, Chanel, Tommy Hilfiger, etc.

11. Barbara Palvin, born in October 1993, 175cm

Born and raised in Budapest, Palvin was discovered while walking on the streets of Budapest by a modeling scout at the age of 13. In 2019, Palvin became a Victoria’s Secret Angel.

12. Adriana Lima, born in June 1981, 178cm

Lima is a Brazilian model and actress. She is known as the Victoria’s Secret longest-running model, from 1999 to 2018.

13. Miranda Kerr, born in April 1983, 175cm

Born in Australia, Kerr found her fame in 2007 as one of Victoria’s Secret Angels as the first Australian model. She began her modelling career when she was 13 and won the Dolly magazine model search competition in 1997. Kerr has launched her own brand Kora Organics, promoting organic skincare products.

14. Ashley Graham, born in October 1987, 177cm

Graham is a plus-size model who shows that plus-size models are just as beautiful on her Instagram.

15. Karlie Kloss, born in August 1992, 188cm

Kloss is an American fashion model and first discovered at a local benefit runway show. She had walked in 64 runway shows when she was 16. She is a Victoria’s Secret Angel from 2013 and 2015. Outside of modeling, she is interested in technology and has found the “Kode with Klossy” camp to help young girls who are interested in STEM fields.

16. Cindy Kimberly, born in November 1998, 170cm

Though only at the age of 21, as one of the youngest Instagram models, Kimberly has got significant likes on every Instagram post.

17. Josephine Skriver, born in April 1993, 180cm

Skriver is a Danish model. She was discovered on a trip to New York with her soccer team when she was 15. She has appeared for Victoria’s Secret since 2013. In January 2020, it’s announced that Skriver has become the newest model for the 2020 Sports Illustrated swimsuit isse.

18. Liu Wen, born in January 1988, 179cm

Liu was the 1st Chinese model and the 1st model of East Asian descent to walk in Victoria’s Secret Fashion Show. Liu began her full-time modelling career after she entered the New Silk Road World Model Contest in 2005.

Liu has a massive number of followers on Instagram and other social media platforms such as Weibo in China.

19. Sierra Skye

Unlike many other models who are listed, Skye found fame by building up her Instagram platform and gained millions of followers.

20. Lucky Blue Smith, born in June 1998, 189cm

Smith is the only male model who made the top 20 Instagram model list. He is an American fashion model. He was scounted when he was 10 years old and began his modeling career when he was 12. He’s appeared in advertising campaigns brands such as Tom Ford, L’Oreal, Tommy Hilfiger, etc.

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