The Duel of the Moment: Paid Ads vs. Influencer Marketing
Influencers, put your dukes up because we are going to see how influencer marketing stacks up against paid ads.
First thing’s first- they are both promotional content that have the same aim: connect brands with the appropriate audience in order to make sales, build brand awareness and loyalty. They are also both on the online space, particularly on social media. Similarities aside, let’s look at how they differ.
🛬 🛫 1. Easy Come, Easy Go, or Here to Stay?
With paid ads, the advertisements are only up for as long as marketers can afford to keep them there. Yes, they are immediate but also require a (sometimes large) budget to be maintained. It has no real permanence or lasting effect on the internet.
With Influencer Marketing, the published piece of content won’t be coming down anytime soon. It remains on the influencers profile for their following to see, refer back to, and share. This lasting presence is also awesome for SEO purposes. So, thumbs up to team influencer, on this one.
💰 2. Lead Generation
In traditional marketing, on all socials, marketers have to come up with the entire strategy. Then the ever-changing algorithms affect these plans and who exactly sees what. It’s a tough thing to master a platform’s algorithm, and when you do, it changes again. (Shameless self-promo: this won’t happen on the Influencio platform)
With influencers, brands gain access and exposure to a specific community. The reach is organic and always seen, never hidden. Also, the followers are relevant to the influencer, so as long as the brand is relevant to them as well, it’s a targeted match made in heaven.
📊 3. Analytics
With paid ads, there are plenty of refined analytics tools for marketers to examine and consider. Immediately after posting, this analysis can be done to see the performance. Future decisions can then be made based on findings.
This may be where Influencer marketing falls short as measuring its performance day-to-day or hour-by-hour is a bit difficult. However, there are some new extensions and technologies that offer a deeper analysis of Influencer marketing performance on social media. Unfortunately, it’s still not able to match the data offered in traditional social ads, so here’s a point for the paid ads team.
🔐 4. Let’s talk about Trust
Have you ever been annoyed by an interrupted Youtube video that has an ad to share, or an annoying pop-up of an irrelevant product? We have too. That’s a problem with paid ads, no one really asked for them. It can be easily ignored, leading to a wasted budget. Plus, there is always that awkward warm-up period where barely any sales can be made because brand recognition and trust just aren’t there.
With Influencer Marketing, it all seems much more natural. The followers chose to be seeing this person’s content. They invited themselves into their world and trust these people like friends and value their opinions. Trust is something that can’t be bought but always comes with this form of marketing. That’s 3 points for Influencers…but who’s keeping count, right?
✔️ 5. Simplicity
With growing competition and saturated feeds, marketers have to bring their A-game for their ads to stand out on the internet. It’s tough to be creative and even when you are, how do you appeal to all eyes on your ads? You can’t.
With Influencer Marketing, the influencer knows what is best for their audience and can easily come up with a way to promote the brand. They are the expert of their own socials, so let them do the work.
To wrap it up, marketing is heading for a big change as the odds are in Influencer marketing’s favor. Adding the human touch to advertising is priceless and as studies have shown, produces great results. Of course, paid ads will have their place, but maybe it’s time they step back from center stage because there is a new mode in town. Just like Influencer Marketing has changed the digital marketing game, Influencio will change Influencer Marketing. We will offer a streamlined payment system for influencers that will allow them to get paid immediately and globally with our native token- $INFLUENCE. Our platform will tackle the limiting parts of social media (i.e. algorithm updates, bots, copied content) and bring influencer marketing to a whole new level.
About Influencio:
We are an Influencer platform by Influencers, for Influencers. Based in the GameFi and SocialFi space, we exist to solve the current problems of the Digital Marketing industry- mainly, the non-monetization of the majority of influencers.
Be sure to follow us 👇
🔥Website: https://www.influencio.io
🔥Telegram: https://t.me/influencio
🔥Instagram: https://instagram.com/influencioofficial
🔥Twitter: https://twitter.com/InfluencioCoin
🔥Facebook: https://www.facebook.com/influencio.io/
