Why Influencer Marketing is Here to Stay
👀 Looking back on the last couple of decades, the most common style of advertising was very standard and uniform. We were accustomed to seeing A-list celebrities in TV commercials, magazine covers and massive billboards.
As we approach 2022, influencer marketing is often regarded as the most effective kind of promotion with an estimated Influencer Marketing Market Size at just under $10 Billion dollars in 2020.
Here are some of the reasons why influencer marketing will be the most effective method of advertising in the coming years:
🙌 1. Attracts relevant leads
Influencers have spent their careers cultivating their following and converting them into devoted fans. They have a knack for engaging with and well, influencing, this following, all while developing an authentic relationship.
The ability to gather extensive insight and data from social media allows influencers to measure engagement and interactions and see what works and what doesn’t.
All in all, influencer marketing can produce leads with a higher likelihood of converting social media users into loyal, returning consumers. The potential is there.
🙌 2. Budget-friendly
In an influencer marketing campaign, the influencer is the one who creates the content, rather than a whole creative team as you’d find on more traditional advertising. This can also save a lot of money.
Because of the more accurate target reach, as mentioned before, brands can be more direct with campaigns and thus yield better results.
🙌 3. Shareable content
Scroll through any Influencer’s profile and you will quickly notice they are creative and clever. As a result of this talent, when an influencer generates content and mentions a company, product, or service, their unique material and appreciation also reflect on the brand.
Brands can then publish this content on their own social media platforms. This is great to diversify content and make it more relevant to your target group.
Not only can companies share it, but so can individuals, causing increased exposure.
🙌 4. Trust & Credibility
Influencer marketing campaigns can help brands, influencers, and consumers develop trust in ways that commercials, magazines, billboards fail to, and even the striking gorilla marketing cannot.
Because they know how to embrace honesty, Influencers are often seen as friends. And who doesn’t turn to a friend for their opinion and recommendations? Think of the last time a buddy told you about the best mascara or protein powder.
Its clear Influencer Marketing won’t be going ghost anytime soon, which is why Influencio will change the game for Influencers around the world. With the goal to become a central bank for influencers, implementing a standardized mode of payment and creating a platform that monetizes micro-influencing.
About Influencio:
We are an Influencer platform by Influencers, for Influencers. Based in the GameFi and SocialFi space, we exist to solve the current problems of the Digital Marketing industry- mainly, the non-monetization of the majority of influencers.
Be sure to follow us 👇
🔥Website: https://www.influencio.io
🔥Telegram: https://t.me/influencio
🔥Instagram: https://instagram.com/influencioofficial
🔥Twitter: https://twitter.com/InfluencioCoin
🔥Facebook: https://www.facebook.com/influencio.io/
