Best 25+ SEO Training Courses & Certifications (Free & Paid)

Gurus Way
8 min readDec 3, 2019

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Young professionals or even small business owners often find SEO to be daunting. The experience becomes even worse as you can find numerous websites having out-of-date information, half-truth, or misrepresented information discussing the best ways of implementing SEO strategies.

But first, let’s understand why you may need an SEO course/certification.

Why do You Need an SEO Course or Certification?

Get Well-Structured Training

When you start learning about SEO, you can quickly feel lost.

Yes, numerous new terms can turn out to be overwhelming. From keyword research to link building to on-page optimization, among others, this type of stuff is available on Google.

Reading all the posts that may take longer to understand its content makes things worse.

With an organized SEO training program, it is not necessary to go through billions of blog posts.

Begin with the first class, take useful notes, and continue to lesson two — no guesswork or wondering about what should be next. There is a set program to be followed set.

In fact, with such a structure, learning is faster and highly effective.

Study With Legit Experts

SEO experts train most of the SEO courses themselves. That means you learn from an experienced instructor.

In fact, from these folks, there is nothing to assume because they are legit and real SEO pros.

Show Your Skills

A lot of people acquire certifications to earn the title SEO certified. Honestly, this is not all similar to juggling around or playing pianos.

There is no other way to fast show the world that you understand what you’re doing. This is where certification comes handy. Others will know that you went through a program, undertook a test that you passed successfully.

Why should you invest in SEO training?

One straightforward and valid reason is that SEO works.

Small businesses are reaping from online searches due to SEO. Thanks to the invention of smartphones, research results are received on the go.

Plus, this is a sign that the website is found to have relevant content. Clicking to the site will, in turn, drive sales and also build trust between you and the potential consumers.

So SEO is a constant process. That means the more you invest in the training, the better for your business. It’s still good even if you use the best SEO tools at hand and your site is already highly ranked so that you remain there. To get to the topmost spots you should develop really effective and smart SEO strategie s that will make you outrank your competition.

While some consumers still opt for the traditional ways of knowing about a product, the truth is that the era is gone. Searching and instant online shopping will remain, grow, and evolve.

12 Best SEO Training Courses (Online)

The options of courses and training available here are interesting with different prices. There is also a tailored training that will suit your specific needs.

2. HubSpot FREE SEO

HubSpot is a renown player in providing digital marketing resources. The good thing about the SEO courses is that they are completely free. Hubspot offers a free SEO course that teaches aspiring SEO specialists on generating strategies that can help your business and career growth.

Even though there is no certification, this is a worthwhile learning option. Whether you have limited time or eve budget, the different lessons covered are useful.

3. Yoast

As many of you may know, Yoast offers the strongest SEO plugin for WordPress.

Besides being a leader in the WP SEO industry, Yoast has its own Academy to provide high-quality courses on SEO including technical SEO, Content SEO, etc.

The available courses enable you to get in-depth learning of the skills. Beginners can access free training and later upgrade to the all-inclusive bundle.

4. Traffic Think Tank

If you value interaction with real pros, then get to Traffic Think Tank. The site uses the popular messaging app, Slack, to create a premium SEO learning community.

Although it is quite expensive, the tools you can access are exclusive.

5. Lynda

You can access 950+ SEO courses and learn everything about related topics. There is a free trial for one month, after which you will need to upgrade for unlimited tutorials.

6. Distilled U

7. Shopify’s Beginner’s Guide to Ecommerce SEO

Getting more traffic is the purpose of any business owner, especially if they have an eCommerce business.

Shopify’s “Beginner’s Guide to eCommerce SEO” is your perfect guide to your online shopping business. Learn about keyword research, website structure, as well as on-page SEO to take your business to success.

8. The Blueprint Training

9. Search Engine Land’s SEO Guide

During your learning space at the Search Engine Land, you’ll cover such factors as exploring types of search engines, content, site architecture and search engine success, and others.

10. Gotch SEO Academy

Businesses can execute content-centric by choosing one of the most advanced and best SEO courses.

11. Search Engine Optimization (SEO) Starter Guide

Who is this SEO guide for?

This is for any person or business individual who owns, manages, monetizes, or promotes online content via Google Search. So if you want to build a thriving business, master this SEO Starter Guide.

12. SEO That Works

Also, you’ll watch true case studies and confirmed SEO strategies.

13 Best SEO Certifications

2. ClickMinded

Alongside the skills acquired from the ClickMinded free course, you can choose the one-user bundle for credibility purposes. This platform is a great option, even if you need a course for multiple people at once.

3. MarketMotive

After completing the extensive training, you can pass the examination to show that you’re a real SEO expert.

4. Online Marketing Institute

5. Mangools

Mangools has free 9 chapters of SEO guides. There are many real cases, downloadable PDF lists, and infographics that nicely outlines the way SEO works.

6. eMarketing Institute

While surfing at their website, you can find many other digital marketing-related books there.

7. Udemy

Not only will you experience excellent SEO training, but it also comes at an insanely cut-rate. At Udemy, you will learn how to rank number one on Google and master SEO skills.

The requirements, however, are SEO basics and a WordPress website. When you complete the course, you can get your certification and excelling your CV.

8. Reliablesoft Complete SEO Course Bundle

This Reliablesoft SEO training bundle consists of four classes. The platform is highly rated because it teaches everything about SEO.

Once enrolled and completed the classes, you earn a certification. The price is not that high, it’s just $29.

9. Semrush

My other favorite SEO learning tool is SEMRUSH.

10. SimpliLearn

Completing the course, you can get your certifications. The course comprises videos of 30plus hours and various topics. Don’t forget that excelling in SEO is one of your secret weapons to beat your competitors online.

11. DMA Education

12. Google Analytics

Any ambitious digital marketer can learn all facets of SEO on this platform. The course is available for both beginners and advanced users.

13. Digital Marketing Institute

Why Digital Marketing Insitute is among the best certifications providers?

However, when done, you’ll get your quality certificate.

For that reason, it is vital for everyone to be knowledgeable and also learn always. The complexity in SEO needs more than creating links, content, and the addition of keywords. Of course, implementing such a strategy will enhance your organic search ranks and increase the brand’s visibility.

Not only will this help you to dominate in search engines, but also it provides excellent experiences that, in the end, generate leads and profits.

Good Luck! ✌️

About James A. B.

James A. B. is the Founder & CEO of GurusWay.com.
Majoring in Business and other life-changing sectors, James B. found his balance as a founder of an informational and educational company, where he creates crucial articles about Business, Health, Style, Lifestyle, Entertainment, and other topics.

View all posts by James A. B. | Website

Originally published at https://gurusway.com on December 3, 2019.

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Gurus Way

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