5 features your website’s About page needs to have
5 features your website’s About page needs to have
Nobody talks about this on a regular basis but the basic elements of your website absolutely need to be in place. The smallest missing aspects could lead to a higher bounce rate, meaning that people stay for a shorter time on your website. That is damaging for any website, as any ecommerce or even affiliate linkage will be adversely affected if people do not read or click through.
First off, you should have a strong strategy in place as to how you want your website — and specifically your about page — to look. A clear-cut strategy will help you get what you want from your website without simply making tweaks up and down and ‘figuring it out’ as you go along.
So what features should your ‘About’ page have?
A link to what you do
“What we do” is crucial information. Even if a reader, a firm or an individual is on your about me page and maybe has a rough idea of what you are into, a short synopsis of your work is helpful. So say if you are in the B2B sector — for example, a textile merchant selling to those in the business of making apparel or smaller retailers, you should put in enough of a simple explanation of what you do. Here is also a good place for you to put in information about your company’s work with an easy-to understand background.
Here, video content is not essential, but would definitely help. So for example, if we continue with this case study of a B2B, you could give retailers a look into your factory, how it functions, and it could also give you a look into employee satisfaction — all things that could work positively in your favor!
“Contact Us”
This is one of the most crucial, if not the most, things to be on your About page. It sounds simple, and not something you would necessarily have to be “told”. But never, never forget this! Once your pitch has been made — even in a meeting, your readers, potential businesses and investors necessarily need to be able to contact you.
Ideally, this should be in the form of a call-to-action button. This saves an extra step in terms of what your customer has to do, thereby hastening their process and conserving valuable time…and we’ve all heard that old adage — time is money! The easier it is for them to contact you, the higher your chances of landing that investment or customer. Isn’t that always the goal?
You could also include here an independent field with name-only feedback, but it is advisable to have a call-to-action button regardless of this.
Your professional journey
This is very very important. And here’s why. Your professional journey is a look at how your firm or website has got to point X. The professional journey is essentially a look at past performances, history of how you got there — and this could be in terms of numbers, graphs, video content and employee satisfaction all mixed together.
It gives your potential customer or investor a good indicator of how you are likely to perform in the future. This answers, in fair part, three of the biggest questions your customer has about you: Who, What and Why?
For example, what gap did you see in X market that led you to found your company and work in that particular sector? All of these are important factors to consider for the future of a firm and executing this part of your website could even help realign your goals.
Reviews
This is important to let potential and future users know about ‘you’ as a brand and how you are considered. This could be for a firm, or for an individual. Ideally, this could and should be in different formats, starting first and foremost with social feeds. While you can post Google reviews — and often, when customers are looking for reviews those are the first ones they will see anyway, social media reviews on public open platforms are not only more ‘real’ to your customer, they will also stand more stead in terms of honesty.
You could add reviews of your business or product in the form of others’ embedded social media posts, as this adds both personal flavour and a more ‘authentic’ feel to your reviews, giving your potential customer a deeper connect.
Photos
This might seem simplistic and overtly so — but trust me — it’s not! Crisp, clear, and clean photos of you and your team make your venture more “real” and humanise it to your audience. This shows your future customer or investor the real people behind the work you do and the success of your business, and this is crucial to put a proper face to the work you do. It also helps give your team — and employees — the credit they are due, thereby adding to your employee satisfaction!
Pre-formulate a good layout for this, always, as it helps to decide how and why before you go into the pictures. Why? This is because it is following that that you can decide on what resolution your photos need to be at, thereby giving your “About Me” page the most sleek, well-finished look that is possible.
At Grappus, we specialise in user journeys across the product, website or app that can enhance the effectivity of a product experience. Visit www.grappus.com today!