What is sales acceleration? How to use sales acceleration tools?

Field Force Connect
4 min readDec 9, 2019

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What is sales acceleration?

Sales acceleration is nothing but the strategies that are applied in order to move prospects through the sales pipeline with a high amount of efficiency that is greater than traditional sales.

Effective sales acceleration is able to provide sales as well as marketing teams with on-time data and insights in order to increase the velocity and customer conversions at a greater rate.

A different variety of software applications as well as technologies fall under the umbrella of sales activities and sales acceleration.

These include sales leads databases, company research tools, email tracking technology as well as predictive analysis

Traditional sales prospecting has changed the way business is done over the past decade.

Especially for sellers in the B2B sector. While closing sales deals were once considered to be predominantly about who you know, special advances in technology and the emergence of the proliferation of data as well as analytics has already flipped this long-standing belief on its head.

The who is increasingly being replaced by the what. A large amount of data that can be analyzed and can be processed in real-time and is immediately distributed in tools and application that is transforming business and the way sales and marketing is being managed by companies.

When we compare the old and static methods of outbound calling and prospecting. That simply does not drive the results the way it used to, this approach is much more modern and promising.

Many people are thus referring this method to sales acceleration.

Sales acceleration is able to deliver refined information in a much quicker fashion and connecting it with business signals and providing it with relevant content.

Benefits of Sales Acceleration Solutions

Sales acceleration solutions and tools serve a very specific purpose in the marketing technology stack. That is to empower salespeople to close more deals. In less time through easy access to business data.

Marketing Technology has now become a fundamental component of many companies’ sales and marketing efforts. But without the help of sales acceleration technology.

Even firms have already adopted customer relationship management tools and marketing automation platforms will remain at a disadvantage.

Sales acceleration solutions have stocked the sales pipeline with detailed insights. And up-to-date information regarding prospects as well as customers, high-quality leads, accurate audience targets and in time marketplace information.

Simply put, it provides the sales professional with the data that they need. In order to hit their regular quota targets as well as grow revenue faster at a much efficient time and pace.

Choosing the best sales acceleration tools:

Many sales acceleration tools exist to help assist you with your sales management tactics:

Beyond budget constraints, how are you able to determine which tool is best for your business and is going to be the right fit for your company’s needs.

1) Identify your business blind spots with sales acceleration:

A good place to start is to find where you have been limited to in the past. It can happen that your sales team is not well prepared for the sales meeting or pitch. Subscribing to a business research tool. It can be a cost-effective way in order to improve that situation.

2) Consider compatibility with your existing marketing tools:

If you have been using a CRM solution for your marketing automation platform, it is critical that your sales acceleration formula is able to integrate well with the tools that you depend upon. The enriched leads list is the most useful. When it can be used and imported into your CRM system platform. You do not want to assemble a kit of mismatched tools that will impede the outreach process.

3) Check Reviews from Real Users with sales acceleration tools:

As a marketer, you already know that the word of mouth is a powerful sales tool. You need to consider what other sales professionals are saying about the sales acceleration platform that you are considering.

Must Essential Features:

Lead Data Collection:

Lead data collection and organization is an important feature for sale acceleration. It helps to organize leads data as well as filter out quality leads that matters most for businesses.

Expense Management:

Expense management helps you to collect and collate expenses related to lead management. You can reimburse traveling and transport expenses using this feature.

Any location accessibility with sales acceleration tools:

The ability to access your software from any location in the world. All you need is a web browser and an Internet connection

Sales Data and Analytics with sales acceleration :

Generate detailed reports that track every activity related to sales. Organize and draw meaning from the data for your perusal. Create detailed analytical charts and reports that matter for your sales.

All of the above features have been incorporated in the best sales acceleration formula available for organizations. If you are looking for a sales acceleration formula, we recommend you have a look at Field Force Connect.

Field Force Connect provides the best features that will help you to manage and skyrocket your sales revenue. Take advantage of the best sales management features offered by this software

Click Here For Demo !!

Author: FieldForceConnect

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